McqMate
| Q. |
What is direct marketing? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. | |
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