Advertisers exaggerate the effects of a product.

Related MCQs

• ....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.
• Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it:
• An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?
• Makes the claim that EVERYONE is using this product, and you should, too.
• What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?
• Compared to adults, ___________ are less capable of processing product information.
• science of producing written content for a company, person or product to sell or convince consumers to act
• ____________ appeal make consumers laugh and create an emotional link with the product.
• ...... Is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
• ___________is a seller who plays with the words creatively & markets the product artistically