What is a consumer’s awareness set?

Related MCQs

• ________ can influence the consumers’ thoughts about products.
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• _____________ is the buying behaviour of final consumers.
• Ads affecting consumers subconscious minds are classified as
• How do consumers respond to various marketing efforts the company might use? The starting point is the _____ of a buyer’s behavior.
• The population of American consumers that want to do the right things and buy what is popular is generally referred to as the ________________.
• In terms of consumption decisions, middle class consumers prefer to _________.
• Consumers who purchase a Harley-Davidson motorcycle can receive which of the following in addition to the purchase of the product?