Why is market research an essential tool for the marketing manager?

Related MCQs

• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• Which of the following is NOT a market research tool?
• There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses?
• Dunn and Bradstreet is the world's largest research organization that specializes in information management and marketing intelligence. Which is one of its largest subsidiaries that are focused upon the retail industry?
• Which of the following is not a defined use of marketing research?
• Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
• Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
• All of the following are correct about market research methods EXCEPT:
• Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.