Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

Related MCQs

• Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
• Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
• James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it?
• Marketing and advertising aplproaches has evolved from mass marketing to market segmentation to one-to-one marketing. This evolution occurred because:
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
• The group of Americans referred to as “family folk” is also commonly referred to by marketers as the _____________.
• Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
• In a marketing context, the term ‘evoked set’ means:
• Being the first firm to market a product successfully in an emerging market often leads to what is called the _____________________.
• Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called