In order to change existing behaviours, people need to be presented with a choice that makes decision making feel:

Related MCQs

• The set of shared beliefs, behaviours and attitudes associated with a large group of people is called:
• Which step of the buyer decision process immediately precedes the purchase decision?
• In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called
• The last stage of consumer decision making process is
• Which of the following is not included in the decision-making unit of a buying organization?
• Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the __________ stage of the EC purchase decision-making process.
• Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by:
• What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service.
• __________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
• The view that lower-class people imitate upper-class people is called: