Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:

Related MCQs

• The Six Forces framework is based on the principle of:
• In the Six Forces, the 'threat of new entrants' relates to:
• ______________ are a partnership of two or more companies that join forces to create a separate legal entity.
• Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?
• Which of the following C's must be considered with regard to ownership of the sales force and distribution system?
• According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
• According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
• According to the textbook, international marketing is "the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." The definition fails to recognize
• According to the textbook, international marketing is “the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” The definition fails to recognize:
• An agent located near production sources who is hired by a client to buy new products there is known as a(n)