McqMate
| Q. |
Which of the following is not a cost-based pricing? |
| A. | Cost-plus pricing |
| B. | Contribution pricing |
| C. | Working back method |
| D. | Penetration pricing |
| Answer» D. Penetration pricing | |
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Explanation: Penetration pricing is a market-based pricing strategy where a product is introduced at a low price to gain market share, not directly related to the product's cost. On the other hand, cost-based pricing strategies (such as cost-plus pricing, contribution pricing, and the working back method) focus on determining the price based on the costs incurred to produce the product. |
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