McqMate
| Q. |
Which of the following statements is correct? |
| A. | Marketing is the term used to refer only to the sales function within a firm |
| B. | Marketing managers usually don't get involved in production or distribution decisions |
| C. | Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole |
| D. | Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
| Answer» D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large | |
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