McqMate
| Q. |
Which of the following statements is true? |
| A. | Psychographic segmentation divides buyers into groups based on their knowledge, attitude or responses to a product |
| B. | Target market; a set of buyers sharing common needs or characteristics that the company decides to serve |
| C. | Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics |
| D. | None of the above |
| Answer» C. Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics | |
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