Radio rating services was conductede in

Related MCQs

• Message weight is expressed in terms of gross impressions or rating points.
•                      is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
• Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.
• Radio is often referred to as
• RADIO supports media planning as a part of ___________
• Name the strengths in using radio in a media plan
• The merits of radio advertising are
• Advertising to todays consumers, we need to look beyond the ______________ media of print, radio, and television.
• __________ services are agencies that specialize in buying time and space.
• ______________ have different expectations and different relationships with companies from which they purchase products and services.