A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.

Related MCQs

• Which of the following customers are main customers of a bank?
• With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency.
• A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
• Marketing plan helps in:
• A Market plan includes:
• A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:
• A situation where by market is expanded by developing new products to satisfy new consumer needs is called
• Which of the following pricing strategies is NOT ideal for new products?
• ‘Value -added services’ means_____________
• Marketing of services is resorted in____________