A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:

Related MCQs

• A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:
• Which of the following product is being sold under the brand name ZODIAC?
• Difference between Direct and Indirect Marketing is:
• If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market.
• The level of commitment that consumers feel toward a given brand is called
• Which brand uses the slogan “Made for each other” for its cigarettes?
• A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.
• The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct:
• Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class.
• A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as-