McqMate
| Q. |
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: |
| A. | become a vehicle for pitching the sponsor’s products |
| B. | become a vehicle for discriminating in the marketplace |
| C. | become a means for raising prices |
| D. | become a means for unfair competition |
| E. | none of these |
| Answer» A. become a vehicle for pitching the sponsor’s products | |
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