An advertising message usually focuses on

Related MCQs

• ______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
• The possible exposure of the advertising message to one audience member,
• Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
• Billboard advertising is most effective for __________ advertising.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• ________is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
• No matter how big the advertising budget, advertising can succeed only if commercials:
• The songs or tunes about a product or service that usually carry the ad theme and a message are,