_______ are directed at a specialized and relatively small-sized target audience such as manufactures.

Related MCQs

• ________ define the task that advertising must do with a specific target audience during a specific period of time.
• ________is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,
• Copy testing is a specialized field of marketing research that determines an ad’s effectiveness among consumers. It is also known as,
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called
• __________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
• The possible exposure of the advertising message to one audience member,
• Advertisements from organizations, sending message intended to influence a targeted audience is called,_____________
• Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?