AP

Aarav Patel

1 year ago

Media Planning and Management campaign metrics evaluation

What metrics are crucial for evaluating the success of a media campaign?

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5 Comments

Discussion

NV

Narayan Vala
1 year ago

Important metrics for evaluating a media campaign include reach, frequency, impressions, engagement rate, and return on investment (ROI).
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AP

Aarav Patel
1 year ago

Thank you!
1
KM

Kiran Menon
1 year ago

How do you adjust campaigns based on these metrics?
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GH

Ghanshyam Hegde
1 year ago

ROI is definitely the ultimate measure of success.
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ABP

Abhishek Bhola Pradhan
1 year ago

Engagement rate really helps understand if the content resonates with the audience.
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SZ

Swati Zachariah
1 year ago

I think click-through rate is also a key metric to consider.
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