McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Economics (BA Economics) .
| 1. |
In which stage of product life cycle , losses are incurred because of heavy development and promotional cost. |
| A. | growth stage |
| B. | maturity stage |
| C. | introduction stage |
| D. | decline stage |
| Answer» C. introduction stage | |
| 2. |
Which type of advertisement is used at the time of introducing a new product? |
| A. | competitive advertising |
| B. | reminder advertising |
| C. | pioneer advertising |
| D. | advocacy advertising |
| Answer» B. reminder advertising | |
| 3. |
Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this? |
| A. | consumer goods |
| B. | specialty goods |
| C. | shopping goods |
| D. | convenient goods |
| Answer» B. specialty goods | |
| 4. |
Which type of product Consumerswill buy regularly without much planning ? |
| A. | consumer goods |
| B. | specialty goods |
| C. | shopping goods |
| D. | convenient goods |
| Answer» D. convenient goods | |
| 5. |
What Affects and shapes customer perceptions about the company’s product? |
| A. | price |
| B. | packaging |
| C. | branding |
| D. | both a and b. |
| Answer» C. branding | |
| 6. |
Brand superiority leads to : |
| A. | high sales |
| B. | the ability charge price premiums |
| C. | power to resist distribution power |
| D. | all of these |
| Answer» D. all of these | |
| 7. |
Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”? |
| A. | product item |
| B. | product line |
| C. | product mix |
| D. | none of these. |
| Answer» B. product line | |
| 8. |
What is the term used to indicate “the number of product lines that a company offers”? |
| A. | depth of product line |
| B. | width of product mix |
| C. | product items |
| D. | product mix |
| Answer» B. width of product mix | |
| 9. |
Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this? |
| A. | line extension |
| B. | mix extension |
| C. | trading up |
| D. | trading down |
| Answer» D. trading down | |
| 10. |
A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term. |
| A. | brand equity |
| B. | brand image |
| C. | brand loyalty |
| D. | brand association |
| Answer» C. brand loyalty | |
| 11. |
The use of an established brand name in new product categories, what is it? |
| A. | brand extension |
| B. | line extension |
| C. | brand association |
| D. | none of these |
| Answer» A. brand extension | |
| 12. |
All companies charge the same price and smaller players follow the price set by the market players. Which is this method? |
| A. | direct pricing |
| B. | cost plus pricing |
| C. | going rate pricing |
| D. | penetration pricing. |
| Answer» C. going rate pricing | |
| 13. |
Which one is the Pricing strategy of a new product? |
| A. | penetration pricing |
| B. | skimming pricing |
| C. | competitive bidding |
| D. | both a &b |
| Answer» D. both a &b | |
| 14. |
What refers to the setting of a high price when a product is first introduced? |
| A. | penetration pricing |
| B. | skimming pricing |
| C. | prestige pricing |
| D. | value pricing |
| Answer» B. skimming pricing | |
| 15. |
Which among is a suitable pricing strategy of Charging different prices to different customer groups? |
| A. | price discrimination |
| B. | price differentiation |
| C. | transfer pricing |
| D. | penetration pricing |
| Answer» A. price discrimination | |
| 16. |
Charging very low price at the introductory stage of a new product and raising prices gradually. |
| A. | skimming pricing |
| B. | penetration pricing |
| C. | cost plus pricing |
| D. | competitor pricing |
| Answer» B. penetration pricing | |
| 17. |
Which of the following is advertising on the shelf, a means of attractive display in the retailers shop? |
| A. | window display |
| B. | package |
| C. | labels |
| D. | none of these |
| Answer» B. package | |
| 18. |
Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ? |
| A. | pilot study |
| B. | test marketing |
| C. | commercialization |
| D. | both a &b |
| Answer» B. test marketing | |
| 19. |
What happens when a firm introduces new product to a market in which it is established? |
| A. | market development |
| B. | diversification |
| C. | market segmentation |
| D. | both a& b |
| Answer» D. both a& b | |
| 20. |
What/ who is the Shelf sales man for the retailer? |
| A. | sales man |
| B. | labels |
| C. | packages |
| D. | price |
| Answer» C. packages | |
| 21. |
When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted? |
| A. | skimming pricing |
| B. | penetration pricing |
| C. | cost plus pricing |
| D. | going rate pricing. |
| Answer» B. penetration pricing | |
| 22. |
Which pricing strategy is used by Bata Shoe Company? |
| A. | going rate pricing |
| B. | cost plus pricing |
| C. | premium pricing |
| D. | psychological pricing |
| Answer» D. psychological pricing | |
| 23. |
What is Mark- up pricing? |
| A. | cost plus pricing |
| B. | customary pricing |
| C. | skimming pricing |
| D. | psychological pricing |
| Answer» A. cost plus pricing | |
| 24. |
Each product has a special and unique brand name .which type of brand is this? |
| A. | individual brand name |
| B. | family brand name |
| C. | umbrella brand |
| D. | none of these |
| Answer» A. individual brand name | |
| 25. |
Which type of brand name is “Amul” ? |
| A. | umbrella brand name |
| B. | individual brand name |
| C. | family brand name |
| D. | combination device |
| Answer» C. family brand name | |
| 26. |
What is Odd pricing? |
| A. | mark up pricing |
| B. | psychological pricing |
| C. | customary pricing |
| D. | going rate pricing |
| Answer» B. psychological pricing | |
| 27. |
What all are the factors affecting pricing decision ? |
| A. | cost of production |
| B. | demand of the product |
| C. | competition |
| D. | all of these |
| Answer» D. all of these | |
| 28. |
Which is competition oriented pricing method? |
| A. | cost plus pricing |
| B. | target pricing |
| C. | customary prices |
| D. | marginal cost pricing |
| Answer» C. customary prices | |
| 29. |
what method of pricing is popular in construction activities , where the contract is awarded who quoted the highest price? |
| A. | sealed bid price |
| B. | customary prices |
| C. | target pricing |
| D. | none of these |
| Answer» A. sealed bid price | |
| 30. |
The price charged when the products are transferred between one or more interdependent departments, what is it called? |
| A. | dual pricing |
| B. | transfer pricing |
| C. | administered pricing |
| D. | all of these |
| Answer» C. administered pricing | |
| 31. |
Which is the reason for skimming price? |
| A. | inelastic demand |
| B. | diversion of market |
| C. | safer price policy |
| D. | all of these |
| Answer» D. all of these | |
| 32. |
Which is the condition for market penetration? |
| A. | high price elasticity of demand in the short run |
| B. | savings in production cost |
| C. | threat of potential competition |
| D. | all of these |
| Answer» D. all of these | |
| 33. |
Which is the determinant of the pricing policy of a firm? |
| A. | channel of distribution |
| B. | life of product |
| C. | consumer association |
| D. | all of these |
| Answer» D. all of these | |
| 34. |
The term product concept was first used by |
| A. | theodore levitt |
| B. | peter drucker |
| C. | e j mcclarthy |
| D. | none . |
| Answer» A. theodore levitt | |
| 35. |
A brand created and owned by the producer of a product or service is called: |
| A. | private brand |
| B. | manufacture’s brand |
| C. | store brand |
| D. | licensed brand . |
| Answer» B. manufacture’s brand | |
| 36. |
Which of the following is not a sales promotion tool? |
| A. | advertisement |
| B. | discount |
| C. | dealer contest |
| D. | consumer contest . |
| Answer» A. advertisement | |
| 37. |
The type of advertisement used when product enters in to growth stage of product life cycle is known as |
| A. | reminder advertising |
| B. | primary advertising |
| C. | selective advertising |
| D. | none of these. |
| Answer» C. selective advertising | |
| 38. |
Who has introduced the concept of market segmentation? |
| A. | rosser reeves |
| B. | n h borden |
| C. | wendell r smith |
| D. | none of these. |
| Answer» C. wendell r smith | |
| 39. |
Which of the following is not the part of demographic segmentation? |
| A. | age |
| B. | interest and activity |
| C. | income |
| D. | education |
| Answer» B. interest and activity | |
| 40. |
Dividing buyers in to groups based on their knowledge attitude ,uses or response to a product is called: |
| A. | geographic segmentation |
| B. | psychographic segmentation |
| C. | demographic segmentation |
| D. | behavioral segmentation. |
| Answer» D. behavioral segmentation. | |
| 41. |
What is Marketing channel ? |
| A. | distribution channel |
| B. | supply chain |
| C. | transportation |
| D. | none |
| Answer» A. distribution channel | |
| 42. |
What is involved in Distribution mix? |
| A. | warehousing |
| B. | inventory |
| C. | transportation |
| D. | all of these |
| Answer» D. all of these | |
| 43. |
Which utilities are created by the Marketing channels? |
| A. | time |
| B. | place |
| C. | possession |
| D. | all of these |
| Answer» D. all of these | |
| 44. |
What links producers to other middleman or to ultimate consumers through contractual arrangement or through purchase and reselling of products? |
| A. | marketing channel |
| B. | market intermediaries |
| C. | both a & b |
| D. | none of these |
| Answer» B. market intermediaries | |
| 45. |
SCM stands for? |
| A. | supply chain management |
| B. | supplier chain management |
| C. | supplier chain managing |
| D. | supply cost management |
| Answer» A. supply chain management | |
| 46. |
Name the type of channel of distribution Using two or more channels to distribute the same product to the same target market? |
| A. | single distribution |
| B. | multiple distribution |
| C. | dual distribution channel |
| D. | all of these |
| Answer» C. dual distribution channel | |
| 47. |
Name the type of distribution of Using some available outlets to distribute a product ? |
| A. | intensive distribution |
| B. | selective distribution |
| C. | exclusive distribution |
| D. | all of these |
| Answer» B. selective distribution | |
| 48. |
What Is direct marketing channel? |
| A. | zero level channel |
| B. | one level channel |
| C. | two level channel |
| D. | three level channel |
| Answer» A. zero level channel | |
| 49. |
How many number of intermediaries have Bata shoe manufacturing company? |
| A. | one |
| B. | two |
| C. | four |
| D. | no channel |
| Answer» D. no channel | |
| 50. |
What is Mass distribution? |
| A. | whole distribution |
| B. | exclusive distribution |
| C. | intensive distribution |
| D. | selective distribution |
| Answer» C. intensive distribution | |
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