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Chapter:

50+ Unit 1 Solved MCQs

in Consumer Behavior (for MBA)
These MCQs are Mainly for MBA course

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .

Chapters

Chapter: Unit 1
51.

In business buying process, the group who has formal authority of supplier selection is classified as

A. user
B. influencer
C. decider and gatekeeper
D. buyer
Answer» D. buyer
52.

The stage in buying behavior which follows the reviews of supplier proposals by business buyer is

A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification’
Answer» A. supplier selection
53.

The demand which is affected by price changes in short term is

A. elastic demand
B. inelastic demand
C. realistic demand
D. unrealistic demand
Answer» A. elastic demand
54.

Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.

A. Safety
B. self-actualization
C. Physiological
D. Belongingness
Answer» C. Physiological
55.

Maslow’s hierarchy of needs includes all EXCEPT which of the following?

A. Cognition
B. physiological
C. safety
D. Belongingness
Answer» A. Cognition
56.

Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____.

A. Motive
B. personality trait
C. emotion
D. perception
Answer» C. emotion

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