McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 51. |
What is at the highest level of Maslow’s hierarchy of needs? |
| A. | Esteem Needs |
| B. | Self-Actualisation Needs |
| C. | Social Needs |
| D. | Safety Needs |
| Answer» B. Self-Actualisation Needs | |
| 52. |
What does the term ‘evoked set’ mean? |
| A. | Products That Have Caused Complaints |
| B. | A Customer’s Close Friends |
| C. | A Consumer’s Shortlist Of Possible Purchases |
| D. | Products That Stand Out |
| Answer» C. A Consumer’s Shortlist Of Possible Purchases | |
| 53. |
James recently purchased a new car, however now he is worried about whether he made the right decision. Consumer behaviourists have a term for this state of mind. What is it? |
| A. | Purchase Concern |
| B. | Dithering |
| C. | Post-Purchase Dissonance |
| D. | Product Evaluation |
| Answer» C. Post-Purchase Dissonance | |
| 54. |
14-year-old Beth is a member of the Girls Aloud fan club. She accesses their Facebook page regularly and is strongly influenced by what Girls Aloud say and wear. What kind of reference group is this fan club for Beth? |
| A. | Aspirant Group |
| B. | Inclusive Group |
| C. | Disassociative Group |
| D. | Non-Membership Group |
| Answer» B. Inclusive Group | |
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