McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration in Computer Applications (BBA [CA]) .
Chapters
| 151. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» C. radio | |
| 152. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» D. new media | |
| 153. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» B. consumer | |
| 154. |
A cluster of complementary goods and services across diverse set of industries is called as |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» B. meta market | |
| 155. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» C. Digital | |
| 156. |
Creating and securing a brand name in the physical world requires extensive marketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» A. Research | |
| 157. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» B. customers | |
| 158. |
When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» A. Indirect marketing | |
| 159. |
In marketing theory, every contribution from the supply chain adds ________ to the product |
| A. | value |
| B. | cost |
| C. | convience |
| D. | ingredients |
| Answer» A. value | |
| 160. |
What is the correct syntax in HTML for creating a link on a webpage? |
| A. | <LINK SRC= “ghumti.html”> |
| B. | <BODY LINK = “ghumti.html”> |
| C. | <A SRC = “ghumti.html” > |
| D. | < A HREF = “ghumti.html”> |
| Answer» D. < A HREF = “ghumti.html”> | |
| 161. |
Which of the following is an attribute of <Table> tag? |
| A. | SRC |
| B. | LINK |
| C. | CELLPADDING |
| D. | BOLD |
| Answer» C. CELLPADDING | |
| 162. |
Choose the correct HTML tag to make the text bold? |
| A. | <B> |
| B. | <BOLD> |
| C. | <STRONG> |
| D. | Both A) and C) |
| Answer» D. Both A) and C) | |
| 163. |
Which HTML tag would be used to display power in expression (A+B)2 ? |
| A. | <SUP> |
| B. | <SUB> |
| C. | <B> |
| D. | <P> |
| Answer» A. <SUP> | |
| 164. |
Choose the correct HTML code to create an email link? |
| A. | <A HREF = “ganesh@ghumti.com”></A> |
| B. | <A HREF = “mailto:ganesh@ghumti.com”></A> |
| C. | <MAIL>ganesh@ghumti.com </MAIL> |
| D. | <A MAILHREF = “ganesh@ghumti.com”></A> |
| Answer» B. <A HREF = “mailto:ganesh@ghumti.com”></A> | |
| 165. |
Choose the correct HTML tag for the largest heading? |
| A. | <H1> |
| B. | <H6> |
| C. | <H10> |
| D. | <HEAD> |
| Answer» A. <H1> | |
| 166. |
Output of XML document can be viewed in a |
| A. | Word Processor |
| B. | Web browser |
| C. | Notepad |
| D. | None of the above |
| Answer» B. Web browser | |
| 167. |
What is the correct way of describing XML data? |
| A. | XML uses a DTD to describe data |
| B. | XML uses a description node to describe data |
| C. | XML uses XSL to describe the data |
| D. | XML uses a validator to describe the data |
| Answer» C. XML uses XSL to describe the data | |
| 168. |
Comments in XML document is given by: |
| A. | <?_ _ _ _> |
| B. | <!_ _ _ _!> |
| C. | <!_ _ _ _> |
| D. | </_ _ _ _> |
| Answer» C. <!_ _ _ _> | |
| 169. |
Which statement is true? |
| A. | An XML document can have one root element |
| B. | An XML document can have one child element |
| C. | XML elements have to be in lower case |
| D. | All of the above |
| Answer» A. An XML document can have one root element | |
| 170. |
is it most ideal to send a press release? |
| A. | when there is “big news” happening |
| B. | around the holidays |
| C. | news seems to be slow |
| D. | Tuesday through Thursday for newsworthy |
| Answer» D. Tuesday through Thursday for newsworthy | |
| 171. |
the best way to make money “while you sleep”? |
| A. | up good marketing ideas by dreaming |
| B. | Selling stuff |
| C. | Having products on your website |
| D. | spouse who works the night shift |
| Answer» C. Having products on your website | |
| 172. |
the possibility of website visitors following through on contacting you is |
| A. | Offer a 1-800-# |
| B. | Tell them to call you |
| C. | ”take away” with your contact information |
| D. | Offer testimonials |
| Answer» B. Tell them to call you | |
| 173. |
which is keeping someone on your website and encouraging them to come back? |
| A. | Make a website things to do a website interactive such as quizzes, downloads, etc |
| B. | a lot of text to read |
| C. | Make it difficult to locate |
| D. | Pack a lot of graphics and photos |
| Answer» A. Make a website things to do a website interactive such as quizzes, downloads, etc | |
| 174. |
SEO stand for? |
| A. | ite Engine Optimization |
| B. | Search Engine Optimization |
| C. | Site Efficiency Optimization |
| D. | none of these |
| Answer» B. Search Engine Optimization | |
| 175. |
which name is the latest major change in functionality? |
| A. | Farmville |
| B. | Timeline |
| C. | Newsfeed |
| D. | both A&B |
| Answer» B. Timeline | |
| 176. |
_________ name of the Hosting Company that is used for all external consumerfacing sites? |
| A. | Verizon |
| B. | HP |
| C. | Rackspace |
| D. | none of these |
| Answer» C. Rackspace | |
| 177. |
________ is the new content management tool for SWEET ? |
| A. | Sitecore |
| B. | CMS Lite |
| C. | Sharepoint |
| D. | none |
| Answer» A. Sitecore | |
| 178. |
Social networks are organized primarily around __________. |
| A. | brands |
| B. | people |
| C. | discussions |
| D. | interests |
| Answer» B. people | |
| 179. |
Which social network is considered the most popular for social media marketing? |
| A. | |
| B. | |
| C. | Linkdin |
| D. | Whats App |
| Answer» B. Facebook | |
| 180. |
What is the name for Facebook`s ranking algorithm? |
| A. | Like Rank |
| B. | Face rank |
| C. | Page rank |
| D. | Edge rank |
| Answer» D. Edge rank | |
| 181. |
Which of the following is an important aspect of creating blogs and posting content? |
| A. | Using a witty user name |
| B. | Posting at least once a month to the blog |
| C. | Social Media Optimization |
| D. | All of the above |
| Answer» D. All of the above | |
| 182. |
What is meant by "micro-blogging"? |
| A. | Blogs which are posted by companies, not individuals |
| B. | Blogs with limited individual posts, limited by character count typically |
| C. | Blogging from mobile devices |
| D. | All of the above |
| Answer» B. Blogs with limited individual posts, limited by character count typically | |
| 183. |
What is "social media optimization"? |
| A. | Creating content which easily creates publicity via social networks |
| B. | Writing clear content |
| C. | Creating short content which is easily indexed |
| D. | Hiring people to create content for social networks |
| Answer» A. Creating content which easily creates publicity via social networks | |
| 184. |
What would the marketing budget section of a marketing plan detail? |
| A. | The cost to write the plan |
| B. | The marketing personnel job descriptions |
| C. | The expected costs for each ad campaign based on the delivery method |
| D. | None of the above |
| Answer» C. The expected costs for each ad campaign based on the delivery method | |
| 185. |
What is the name of Facebook's analytic package? |
| A. | Princeps |
| B. | Viewership |
| C. | Discover |
| D. | Insights |
| Answer» D. Insights | |
| 186. |
How does creating a social network marketing plan differ from a traditional marketing plan? |
| A. | The brand image should be completely different for social marketing |
| B. | The staff requirements and skill sets for social marketing are different |
| C. | Other than the method of delivery, a marketing plan either way will be similar |
| D. | None of the above |
| Answer» B. The staff requirements and skill sets for social marketing are different | |
| 187. |
Which of the following is functions of social media for business? |
| A. | Are you participating in the conversation and sharing? |
| B. | Are you listening and monitoring what is being said about you? |
| C. | Both A and B |
| D. | None of the above |
| Answer» C. Both A and B | |
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