McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Multimedia (BA Multimedia) .
| 51. |
Drift in marketing communication strategy is caused by ------------- |
| A. | new products |
| B. | competitors |
| C. | insufficient attention to communication strategy |
| D. | changing consumer tastes |
| Answer» C. insufficient attention to communication strategy | |
| 52. |
When planning marketing communication, events are scheduled ------------- |
| A. | randomly |
| B. | sequentially |
| C. | in rough order |
| D. | in parallel |
| Answer» B. sequentially | |
| 53. |
Communication strategy should always be ------------------- |
| A. | media oriented |
| B. | audience oriented |
| C. | customer oriented |
| D. | product oriented |
| Answer» B. audience oriented | |
| 54. |
Another name for interpersonal communication is ------------------ |
| A. | mass communication |
| B. | face to face communication |
| C. | dyadic communication |
| D. | virtual reality |
| Answer» C. dyadic communication | |
| 55. |
Which of the following is an example of mediated communication? |
| A. | a newscaster delivers the weather report |
| B. | two friends gossip with one another |
| C. | students work on a class project together |
| D. | a politician addresses a nominating convention |
| Answer» A. a newscaster delivers the weather report | |
| 56. |
Appropriate movie file formats include ------------- |
| A. | asf and avi |
| B. | mpeg |
| C. | wma and dvr-ms |
| D. | jpeg |
| Answer» A. asf and avi | |
| 57. |
What is the name of the popular software used fro creating 2D animation for use in web pages? |
| A. | flash |
| B. | premier |
| C. | page maker |
| D. | photoshop |
| Answer» A. flash | |
| 58. |
What should be done for Search Engine Optimisation? |
| A. | frequency and priority of site in search |
| B. | hosting content in search engine |
| C. | developing a search engine |
| D. | none of the above |
| Answer» B. hosting content in search engine | |
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