To build a world-class service brand there are three things you will need to define or create:

Related MCQs

• In the absence of a physical product, service providers need to consider the use of______________ that enable customers to make a judgment on the service quality.
• In the absence of a physical product, service providers need to consider the use of ______ that enable customers to make a judgment on the service quality.
• The Perceived Service Quality means that the perceived or experienced service is not consistent with the expected service. This gap results in the following: Which one is NOT true?
• Part of the problem when transforming from full-service to self-service is that businesses tend toforget why customers might prefer using full-service options in the first place. This is consistent withwhich of the following guidelines for increasing customer participation:
• The Perceived Service Quality means that the perceived or experienced service is not consistentwith the expected service. This gap results in the following: Which one is NOT true?
• Of the four unique service characteristics that distinguish goods from services, the one that is the primary source of the other three characteristics is:
• The necessary interaction between service provider and customer that allows a service to be delivered is called
• In the service system, customers may specify their needs and expectations to the service provider. Such specifications are called
• The gap between a customer’s desired service expectation and the adequate service expectation is
• The ability of the service provider and his employees to use their knowledge and courteous behavior to instill trust and confidence in customers regarding the service is referred to as: -