360+ Retail Management Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Master of Commerce (M.com) , Bachelor of Management Studies (BMS) , Bachelor of Business Administration in Marketing (BBA Marketing) .

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201.	Supermarket is a kind of ……..
A.	wholesale
B.	distributor
C.	dealer
D.	retail store
Answer» D. retail store

202.	Attracting potential employees is more difficult in case of ---------.
A.	internal recruitment.
B.	external of recruitment.
C.	both a & b
D.	none of these.
Answer» B. external of recruitment.

203.	----- is the next step after recruiting the retail personnel.
A.	Supervision.
B.	Compensation.
C.	Training.
D.	Selection.
Answer» D. Selection.

204.	------ test measure a persons capacity or potential capability to learn and perform a job.
A.	Aptitude test.
B.	Proficiency test.
C.	Interest test.
D.	Personality test.
Answer» A. Aptitude test.

205.	A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices
A.	Dollar Store
B.	Discounted stores
C.	Chain store
D.	off price store
Answer» A. Dollar Store

206.	------ component allow the retailer to offer the employees safety and security
A.	Fixed component
B.	Fringe benefit component
C.	Variable component
D.	All of the above.
Answer» B. Fringe benefit component

207.	------- is the manner of providing a job environment that encourages employee's accomplishment.
A.	Compensation
B.	Supervision.
C.	Training
D.	None of the above.
Answer» B. Supervision.

208.	Store security relates to ----.
A.	personal security
B.	merchandise security.
C.	both a & b.
D.	none of these.
Answer» C. both a & b.

209.	Form of payment which a retailer may accept is ----.
A.	cash only.
B.	cash &credit cards .
C.	cash &debit cards.
D.	all of these
Answer» D. all of these

210.	Many retailers have improved their operation productivity through -----.
A.	computerization.
B.	outsourcing.
C.	both a & b.
D.	none of these.
Answer» A. computerization.

211.	The computerized check out is used by -----.
A.	large retailers.
B.	small retailers.
C.	multi retailers
D.	all of these.
Answer» A. large retailers.

212.	With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions
A.	outsourcing.
B.	credit management
C.	computerization.
D.	none of these.
Answer» A. outsourcing.

213.	------ helps the retailers to face the crisis situations.
A.	Risk management.
B.	Credit management.
C.	Financial management.
D.	All of these
Answer» A. Risk management.

214.	------ is a key task for both large &small retailers.
A.	Risk management.
B.	Crisis management.
C.	Inventory management
D.	All of these.
Answer» D. All of these.

215.	----- helps the retailers to complete the tasks within the short period of time.
A.	Computerization.
B.	Outsourcing.
C.	Both 1 & 2.
D.	None of these.
Answer» A. Computerization.

216.	---------is a warning to potential thieves and muggers.
A.	Insurance.
B.	Security guards.
C.	Outsourcing.
D.	Credit management .
Answer» B. Security guards.

217.	Insurance against--------is more important due to government rules.
A.	environmental risk.
B.	production risk.
C.	both 1 & 2
D.	none of these
Answer» A. environmental risk.

218.	The factor leading to the growth of retailing is ----.
A.	changing consumer trends
B.	technology.
C.	demographics.
D.	all the above.
Answer» D. all the above.

219.	Consumer buying process in retailing involves ----.
A.	need recognition.
B.	search for information.
C.	evaluation of retailers.
D.	all the above.
Answer» D. all the above.

220.	Atmosphere in retailing refers to ----.
A.	the weather outside a store.
B.	The ambience, music, color scent in a store.
C.	assortment of products in the store.
D.	display of items in a store.
Answer» B. The ambience, music, color scent in a store.

221.	E-tailing refers to ----.
A.	sale of electronic items in a store.
B.	catalog shopping.
C.	music store.
D.	retailing shopping using the inter.
Answer» D. retailing shopping using the inter.

222.	A multi channel retailer sells merchandise ----.
A.	over the telephone
B.	through personal selling and retail store only.
C.	over the internet .
D.	through more than one channel.
Answer» D. through more than one channel.

223.	Retailing is a marketing function which ----.
A.	sells products to other business.
B.	sells products to a company that resells them.
C.	sells products to final consumers.
D.	sells products for ones own use
Answer» C. sells products to final consumers.

224.	The wheel of retailing explains the emergence of new retailing forms by ----.
A.	retailers cycle through peaks of high cost price and troughs of low cost price.
B.	whole sellers see retailing opportunity, enter retailing, then turn to wholesaling again.
C.	new retailers emerge, grow, mature and decline.
D.	low margin, low price retailers enter to compete with retailers who are high margin and high price.
Answer» D. low margin, low price retailers enter to compete with retailers who are high margin and high price.

225.	All of the following are possible types of service that a retailer can offer except ----.
A.	self service.
B.	self selection.
C.	limited service.
D.	all of the above.
Answer» C. limited service.

360+ Retail Management Solved MCQs

Supermarket is a kind of ……..

Attracting potential employees is more difficult in case of ---------.

----- is the next step after recruiting the retail personnel.

------ test measure a persons capacity or potential capability to learn and perform a job.

A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices

------ component allow the retailer to offer the employees safety and security

------- is the manner of providing a job environment that encourages employee's accomplishment.

Store security relates to ----.

Form of payment which a retailer may accept is ----.

Many retailers have improved their operation productivity through -----.

The computerized check out is used by -----.

With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

------ helps the retailers to face the crisis situations.

------ is a key task for both large &small retailers.

----- helps the retailers to complete the tasks within the short period of time.

---------is a warning to potential thieves and muggers.

Insurance against--------is more important due to government rules.

The factor leading to the growth of retailing is ----.

Consumer buying process in retailing involves ----.

Atmosphere in retailing refers to ----.

E-tailing refers to ----.

A multi channel retailer sells merchandise ----.

Retailing is a marketing function which ----.

The wheel of retailing explains the emergence of new retailing forms by ----.

All of the following are possible types of service that a retailer can offer except ----.

The correct statement about chain stores is ----.

Which of the following objectives is concerned with strategic marketing planning?

Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors?

What are the elements that a mission statement of an organization should include?

The term which is used to identify the major areas of business of a diversified organization is.

Business composition is the term used while framing the following strategies. What are they?

Which of the following is not the characteristics of a strategic business unit?

According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position.

Which of the following will act as a corner stone in maintaining the competitiveness of company

Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment.

Which of the following is not included in the list of macro environmental variables.

What is the term used if management wants to audit the key management functions like sales force, advertising or pricing?

The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to.

The boomerang effect is a relatively new phenomenon that describes

Discretionary income is.

The final stage of the consumer shopping/purchase model around which all other stages revolves is the.

What type of competitive structure are most retail firms involved in?

Which of the following marketing functions is one the retailer could not perform?

Facilitating institutions may best be described as specialists that.

Which one of the following factors is not found on a six month merchandise budget?

The --- provides the retailer with a picture of the organization's profit and loss situation

What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy?

Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?

The two objectives of institutional advertising include:.

226.	The correct statement about chain stores is ----.
A.	they offer economic of scale in buying.
B.	they can hire good managers.
C.	they integrate wholesaling and retailing function.
D.	they centralize function.
Answer» D. they centralize function.

227.	Which of the following objectives is concerned with strategic marketing planning?
A.	Day to day performance and results.
B.	Over-all long term organizational growth.
C.	Identifying the strengths and weaknesses of marketing department
D.	None of the above.
Answer» B. Over-all long term organizational growth.

228.	Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors?
A.	Superior skills.
B.	Superior resources.
C.	Superior controls.
D.	All of the above a, b and c.
Answer» D. All of the above a, b and c.

229.	What are the elements that a mission statement of an organization should include?
A.	Sets guidelines for business operations
B.	Identifies the reasons for existence of a company and its responsibilities to the stakeholders
C.	Identifies the firms customers and their needs and marches them with products and services.
D.	All of the above 1, 2 and c.
Answer» D. All of the above 1, 2 and c.

230.	The term which is used to identify the major areas of business of a diversified organization is.
A.	Business area.
B.	Business segment, group or diversion
C.	Business scope.
D.	Diversified business.
Answer» B. Business segment, group or diversion

231.	Business composition is the term used while framing the following strategies. What are they?
A.	Corporate strategy.
B.	Marketing strategy.
C.	Business strategy.
D.	Both 1 and b.
Answer» D. Both 1 and b.

232.	Which of the following is not the characteristics of a strategic business unit?
A.	It serves a homogenous set of markets with a limited number of related technologies
B.	It serves a unique set of products.
C.	It owns responsibility for its own profitability.
D.	None of the above.
Answer» D. None of the above.

233.	According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position.
A.	Invest/growth
B.	Selective investment /maintain position.
C.	Harvest/divest
D.	None of the above.
Answer» A. Invest/growth

234.	Which of the following will act as a corner stone in maintaining the competitiveness of company
A.	Market focus.
B.	Defining capabilities.
C.	Relationships and organizational change.
D.	None of the above.
Answer» A. Market focus.

235.	Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment.
A.	Environmental analysis.
B.	Business analysis.
C.	SWOT analysis.
D.	None of the above.
Answer» C. SWOT analysis.