McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Master of Commerce (M.com) , Bachelor of Management Studies (BMS) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 351. |
Product assortment breadth focuses on |
| A. | Number of categories per product lines |
| B. | Items and variants in each category per product line |
| C. | Both a & b |
| D. | None of the above |
| Answer» A. Number of categories per product lines | |
| 352. |
Product assortment depth focus on |
| A. | Number of categories per product lines |
| B. | Items and variants in each category per product line |
| C. | Both a & b |
| D. | None of the above |
| Answer» B. Items and variants in each category per product line | |
| 353. |
As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer. |
| A. | True |
| B. | False |
| C. | Can't say |
| D. | None of the above |
| Answer» A. True | |
| 354. |
Direct profit profitability is related to |
| A. | Measuring a product's handling costs |
| B. | Measuring a product's sales cost |
| C. | Measuring a product's manufacturing costs |
| D. | None of the above |
| Answer» A. Measuring a product's handling costs | |
| 355. |
Prices must be decided in relation to |
| A. | The product |
| B. | The service assortment mix |
| C. | The target market and competition |
| D. | All of the above |
| Answer» D. All of the above | |
| 356. |
Fine specialty stores falls into |
| A. | High-mark up, lower volume group |
| B. | Low-mark up, higher volume group |
| C. | High-mark up, higher volume group |
| D. | None of the above |
| Answer» A. High-mark up, lower volume group | |
| 357. |
Discount stores and mass merchandisers falls into |
| A. | High-mark up, lower volume group |
| B. | Low-mark up, higher volume group |
| C. | High-mark up, higher volume group |
| D. | None of the above |
| Answer» B. Low-mark up, higher volume group | |
| 358. |
Retailers can evaluate a particular store's sales effectiveness by looking at |
| A. | A number of passing on an average day |
| B. | Percentage who buy and average amount per sale |
| C. | Percentage who enter the store |
| D. | All of the above |
| Answer» A. A number of passing on an average day | |
| 359. |
A private-label brand is also known as |
| A. | A reseller brand |
| B. | A store brand |
| C. | A distributor brand |
| D. | All of the above |
| Answer» D. All of the above | |
| 360. |
A private-label brand is developed by |
| A. | Wholesalers |
| B. | Retailers |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 361. |
Generics are |
| A. | Unbranded versions of common products |
| B. | Plainly packaged versions of common products |
| C. | Less expensive versions of common products |
| D. | All of above are true |
| Answer» D. All of above are true | |
| 362. |
Slotting fee is related to the costs associated with |
| A. | When distributors piles the stock |
| B. | When supermarkets accept a new brand |
| C. | When manufacturers markets the products |
| D. | All of the above |
| Answer» B. When supermarkets accept a new brand | |
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