McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Tourism Studies (BTS) .
| 1. |
Tourism Marketing has a dominant role of ____________? |
| A. | Customers |
| B. | Producers |
| C. | Travel agencies |
| D. | Intermediaries |
| Answer» D. Intermediaries | |
| 2. |
One tourism product is a combination of different products from different manufacturers. It is commonly known as ? |
| A. | Package tour |
| B. | Tour operation |
| C. | Multiplicity of producers |
| D. | None of these |
| Answer» C. Multiplicity of producers | |
| 3. |
4 P’s of marketing 1.Place 2.Price 3.Promotion 4.__________ |
| A. | Packaging |
| B. | Product |
| C. | People |
| D. | Process |
| Answer» B. Product | |
| 4. |
Tourism Marketing is an instrument to lift up the standard of living of ____________ population? |
| A. | Guest population |
| B. | Host population |
| C. | Tribal population |
| D. | None of these |
| Answer» B. Host population | |
| 5. |
Tourism is having highly ____________ demand ? |
| A. | Stable demand |
| B. | Passive demand |
| C. | None of these |
| D. | Unstable demand |
| Answer» D. Unstable demand | |
| 6. |
What is marketing depreciation? |
| A. | Production is less than demand |
| B. | Demand is less than production |
| C. | Production and demand is equal |
| D. | None of these |
| Answer» B. Demand is less than production | |
| 7. |
‘Marketing boom’ means? |
| A. | Production is more than demand |
| B. | Production is less than demand |
| C. | Production and demand is equal |
| D. | None of these |
| Answer» B. Production is less than demand | |
| 8. |
Marketing stabilizes the ____________ conditions? |
| A. | Social conditions |
| B. | Economic conditions |
| C. | Political conditions |
| D. | Cultural conditions |
| Answer» B. Economic conditions | |
| 9. |
Societal Marketing is focusing on? |
| A. | Society wellbeing |
| B. | Customer wellbeing |
| C. | Cultural wellbeing |
| D. | Tourist wellbeing |
| Answer» A. Society wellbeing | |
| 10. |
What is CRM? |
| A. | Customer Retention Management |
| B. | Customer Relaxation Management |
| C. | Customer Relation Management |
| D. | None of these |
| Answer» C. Customer Relation Management | |
| 11. |
Advertisement is one of the ____________ in marketing |
| A. | Marketing tool |
| B. | Business tool |
| C. | Commercial tool |
| D. | Promotional tool |
| Answer» D. Promotional tool | |
| 12. |
Select the 1st procedure of market research? |
| A. | Identification of the problem |
| B. | Identify the objectives |
| C. | Find out research technique |
| D. | Data collection |
| Answer» A. Identification of the problem | |
| 13. |
Which segmentation is generally international companies prefer? |
| A. | Geographical |
| B. | Economic |
| C. | Demographic |
| D. | Behavioral segmentation |
| Answer» A. Geographical | |
| 14. |
Demographic segmentation is conducting on the basis of ? |
| A. | Market distance |
| B. | Study of people |
| C. | Economic conditions |
| D. | Psychological factors |
| Answer» B. Study of people | |
| 15. |
Geographical segmentation is on the basis of _______________? |
| A. | Market distance |
| B. | Study of people |
| C. | Social conditions |
| D. | Economic conditions |
| Answer» A. Market distance | |
| 16. |
Behavioral segmentation is on the basis of _______________? |
| A. | Economic conditions |
| B. | Customer satisfaction |
| C. | Behavioral variables |
| D. | Social conditions |
| Answer» C. Behavioral variables | |
| 17. |
Psychological segmentation is on the basis of _______________? |
| A. | Humanity factors |
| B. | Psychological factors |
| C. | Behavioral factors |
| D. | None of these |
| Answer» B. Psychological factors | |
| 18. |
Which one is not the element of market planning? |
| A. | Policies |
| B. | Programs |
| C. | Budgets |
| D. | People |
| Answer» D. People | |
| 19. |
Fill in the blank with suitable option? 1. People 2.Packaging 3.Physical evidence 4.__________ |
| A. | Process |
| B. | Place |
| C. | Product |
| D. | Price |
| Answer» A. Process | |
| 20. |
After decline stage a product can undergo for _______________? |
| A. | New product development |
| B. | Modifications |
| C. | Offers |
| D. | Discount sales |
| Answer» A. New product development | |
| 21. |
1st stage of new product development is _______________? |
| A. | Screening of idea |
| B. | Commercialization |
| C. | Generating product ideas |
| D. | Concept development |
| Answer» C. Generating product ideas | |
| 22. |
Which is the correct arrangement of product life cycle? |
| A. | Product development stage, Growth stage, Saturation stage, Decline stage, Introduction stage |
| B. | Introduction stage, Product development stage, Saturation stage, Decline stage |
| C. | None of these |
| D. | Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage |
| Answer» D. Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage | |
| 23. |
Write the full form of PLC? |
| A. | Product Life and Customers |
| B. | Product Life Cycle |
| C. | Product Living Cycle |
| D. | None of these |
| Answer» B. Product Life Cycle | |
| 24. |
According to PLC, the rate of sales at Development stage will be ? |
| A. | Nil |
| B. | Low sales |
| C. | Peak sales |
| D. | Decline |
| Answer» A. Nil | |
| 25. |
As per PLC, the rate of sales at Introduction stage is ? |
| A. | High sales |
| B. | Low sales |
| C. | Gradually increasing |
| D. | Peak sales |
| Answer» B. Low sales | |
| 26. |
As per PLC, the rate of sales at Growth stage is ? |
| A. | Gradually increasing |
| B. | Peak sales |
| C. | Decline |
| D. | Nil sales |
| Answer» A. Gradually increasing | |
| 27. |
As per PLC, sales at Saturation stage would be? |
| A. | Peak sales |
| B. | Low sales |
| C. | Decline |
| D. | None of these |
| Answer» A. Peak sales | |
| 28. |
As per PLC, cost of product at Development stage? |
| A. | Very high |
| B. | Very low |
| C. | Medium |
| D. | Gradually increasing |
| Answer» A. Very high | |
| 29. |
As per PLC, the product cost at the rate of Introduction stage must be ? |
| A. | Very high |
| B. | High cost per customers |
| C. | Average cost per customers |
| D. | Low cost |
| Answer» B. High cost per customers | |
| 30. |
As the information from PLC, the product cost at the rate of Growth stage will be ? |
| A. | Very high |
| B. | High cost |
| C. | Average cost |
| D. | Low |
| Answer» C. Average cost | |
| 31. |
As per PLC, cost of product at the rate of Saturation stage can be ? |
| A. | Low cost |
| B. | Average |
| C. | High cost |
| D. | Very high |
| Answer» A. Low cost | |
| 32. |
As per PLC, profit for a firm at Introduction stage will be? |
| A. | No profit |
| B. | Less profit |
| C. | Rising profit |
| D. | Maximum profit |
| Answer» B. Less profit | |
| 33. |
Tour operation in marketing is a _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Product mix |
| Answer» B. Place mix | |
| 34. |
Personal selling in tourism is one of the _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Product mix |
| Answer» C. Promotion mix | |
| 35. |
Which is not included in product mix? |
| A. | Image |
| B. | Reputation |
| C. | Brand |
| D. | Sponsership |
| Answer» D. Sponsership | |
| 36. |
Which is not included in price mix? |
| A. | Adds |
| B. | Whole sale price |
| C. | Seasonal price |
| D. | Corporate price |
| Answer» A. Adds | |
| 37. |
Tourism clubs included in _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Price mix |
| Answer» B. Place mix | |
| 38. |
As per PLC, the profit of a firm at the rate of Growth stage would be ? |
| A. | Increasing |
| B. | Decreasing |
| C. | Minimum |
| D. | Maximum |
| Answer» A. Increasing | |
| 39. |
From the below options which suits for promotion? |
| A. | Discounted price |
| B. | Trade fares |
| C. | Outdoor selling |
| D. | Whole sale price |
| Answer» C. Outdoor selling | |
| 40. |
From the options which suits for place mix? |
| A. | Sales promotions |
| B. | Image and reputation |
| C. | Reservation systems |
| D. | Personal selling |
| Answer» C. Reservation systems | |
| 41. |
In new product development which stage is known as preparation stage? |
| A. | Product screening stage |
| B. | Commercialization |
| C. | Test marketing |
| D. | Product development stage |
| Answer» D. Product development stage | |
| 42. |
Marketing activity starts with? |
| A. | Producers |
| B. | Customers |
| C. | Manufacturers |
| D. | Business |
| Answer» B. Customers | |
| 43. |
Marketing activity ends with? |
| A. | Customers |
| B. | Producers |
| C. | Distributers |
| D. | None of these |
| Answer» A. Customers | |
| 44. |
Marketing is _________ driven? |
| A. | Profit driven |
| B. | Customer driven |
| C. | Producer driven |
| D. | Value driven |
| Answer» D. Value driven | |
| 45. |
Marketing takes place well before and after _________? |
| A. | Production |
| B. | Commercialization |
| C. | Test marketing |
| D. | None of these |
| Answer» A. Production | |
| 46. |
Marketing is _________ oriented? |
| A. | Product |
| B. | Customer |
| C. | Producers |
| D. | Distributers |
| Answer» B. Customer | |
| 47. |
What is the relation between production and consumption about tourism product? |
| A. | Interrelated |
| B. | Production after consumption |
| C. | Consumption after production |
| D. | None of these |
| Answer» A. Interrelated | |
| 48. |
Sales forecast means? |
| A. | Planning |
| B. | Guessing the future |
| C. | Study of future |
| D. | None of these |
| Answer» C. Study of future | |
| 49. |
PLC explain that competitions at maturity stage is? |
| A. | Lot |
| B. | Less |
| C. | Minimum |
| D. | Nil |
| Answer» A. Lot | |
| 50. |
PLC tells that the customers for a product at the rate of its Decline stage will be? |
| A. | Maximum |
| B. | Increasing |
| C. | Innovators |
| D. | Very less |
| Answer» D. Very less | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.