McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Tourism Studies (BTS) .
| 51. |
PLC defines that profit at introduction stage is? |
| A. | Rising profit |
| B. | Less profit |
| C. | No profit |
| D. | Maximum profit |
| Answer» A. Rising profit | |
| 52. |
As per the information from PLC profit at growth stage is ? |
| A. | Maximum profit |
| B. | Rising profit |
| C. | Less profit |
| D. | No profit |
| Answer» B. Rising profit | |
| 53. |
PLC explains that profit at maturity stage is ? |
| A. | Maximum profit |
| B. | Rising profit |
| C. | Less profit |
| D. | No profit |
| Answer» C. Less profit | |
| 54. |
As per the PLC competitors at development or growth stage would be? |
| A. | No competitors |
| B. | Lot of competitors |
| C. | Growing numbers |
| D. | Nil |
| Answer» C. Growing numbers | |
| 55. |
PLC tells that the customers at development/growth stage would be? |
| A. | No customers |
| B. | Increasing customer |
| C. | Innovators |
| D. | Maximum customers |
| Answer» A. No customers | |
| 56. |
PLC explains that competitors at introduction stage is ? |
| A. | Lot of competitors |
| B. | Growing competitors |
| C. | No competitors |
| D. | Nil |
| Answer» A. Lot of competitors | |
| 57. |
Product is an amalgum of _________? |
| A. | Goods and product |
| B. | Service and product |
| C. | Goods and services |
| D. | None of these |
| Answer» C. Goods and services | |
| 58. |
Deciding in advance is commonly known as _________? |
| A. | Planning |
| B. | Coordinating |
| C. | Organizing |
| D. | Directing |
| Answer» A. Planning | |
| 59. |
What is the process of dividing a total market into different groups ? |
| A. | Niche marketing |
| B. | Day marketing |
| C. | Market segmentation |
| D. | None of the above |
| Answer» C. Market segmentation | |
| 60. |
When there is only one intermediary between producer and consumer, it is known as ________________ ? |
| A. | 1-Level |
| B. | 2-Level |
| C. | Multi-level |
| D. | None of these |
| Answer» A. 1-Level | |
| 61. |
PLC explains that customers at introduction stage is ? |
| A. | No customer |
| B. | Increasing customers |
| C. | Innovators |
| D. | Maximum customers |
| Answer» C. Innovators | |
| 62. |
Where there is 2 intermediary between producer and customer ,it is known as _____________? |
| A. | 2-level |
| B. | 1-level |
| C. | 0-level |
| D. | Multi-level |
| Answer» A. 2-level | |
| 63. |
PLC explains that customers at growth stage is ? |
| A. | No customers |
| B. | Increasing customers |
| C. | Innovators |
| D. | Maximum customers |
| Answer» B. Increasing customers | |
| 64. |
When there is no intermediary between producer and customer, it is known as _____________? |
| A. | 0-level |
| B. | 2-level |
| C. | 1-level |
| D. | Multi-level |
| Answer» A. 0-level | |
| 65. |
Production concept is otherwise known as ? |
| A. | Product concept |
| B. | Core concept |
| C. | Social concept |
| D. | Manufacturing concept |
| Answer» D. Manufacturing concept | |
| 66. |
Societal concept in marketing focus on ? |
| A. | Society wellbeing |
| B. | Market wellbeing |
| C. | Firms wellbeing |
| D. | None of these |
| Answer» A. Society wellbeing | |
| 67. |
In tourism industry and tourism marketing, travel agent is known as ? |
| A. | Spoke person |
| B. | Negotiator |
| C. | Intermediaries |
| D. | Agent |
| Answer» C. Intermediaries | |
| 68. |
Marketing mix is considered as one of the _____________ in marketing? |
| A. | Factor affecting pricing |
| B. | Core concept |
| C. | Philosophy |
| D. | None of these |
| Answer» A. Factor affecting pricing | |
| 69. |
Setting lower price for a product is a good marketing tool for? |
| A. | Profit maximization |
| B. | Revenue |
| C. | Preventing competition |
| D. | None of these |
| Answer» C. Preventing competition | |
| 70. |
what are the different types of factors affecting pricing ? |
| A. | Organizational and management |
| B. | Internal and organizational |
| C. | Internal and management |
| D. | Internal and external |
| Answer» D. Internal and external | |
| 71. |
which is the controllable factors affecting pricing? |
| A. | Internal |
| B. | External |
| C. | Organizational |
| D. | Marketing mix |
| Answer» A. Internal | |
| 72. |
which is the non controllable factor affecting pricing? |
| A. | Internal |
| B. | External |
| C. | Organizational |
| D. | Management |
| Answer» B. External | |
| 73. |
Market skimming price is starting with a ________________ price? |
| A. | High price |
| B. | Low price |
| C. | Minimum price |
| D. | Zero price |
| Answer» A. High price | |
| 74. |
Market penetrating price is starting with a ________________ price? |
| A. | High price |
| B. | Low price |
| C. | Minimum price |
| D. | Zero price |
| Answer» B. Low price | |
| Explanation: Market penetration is coming in with a lower price and then gradually increasing it | |
| 75. |
The 1st aim of a firm is to ? |
| A. | Make profit |
| B. | Image |
| C. | Communication channel |
| D. | Survive |
| Answer» B. Image | |
| 76. |
Distribution channels are mainly classified in to? |
| A. | 1 |
| B. | 2 |
| C. | 4 |
| D. | 5 |
| Answer» D. 5 | |
| 77. |
The Direct distribution of a product in market comes under ________________ channel? |
| A. | Single level |
| B. | Two level |
| C. | Direct level |
| D. | None of these |
| Answer» C. Direct level | |
| 78. |
Education, family size, religion etc comes under________________ type of segmentation? |
| A. | Demographic segmentation |
| B. | Political segmentation |
| C. | Geographical segmentation |
| D. | None of these |
| Answer» A. Demographic segmentation | |
| 79. |
There are mainly ________________classes of people in a market? |
| A. | 3 |
| B. | 2 |
| C. | 5 |
| D. | 1 |
| Answer» A. 3 | |
| 80. |
Which period is called adverse period of marketing? |
| A. | Marketing boom period |
| B. | Market depreciation |
| C. | Demand period |
| D. | None of these |
| Answer» B. Market depreciation | |
| 81. |
User status is a factor comes under________________ type of segmentation? |
| A. | Physical segmentation |
| B. | Political segmentation |
| C. | Behavioral segmentation |
| D. | None of these |
| Answer» C. Behavioral segmentation | |
| 82. |
Which one is the larger concept in marketing? |
| A. | Selling concepts |
| B. | Marketing concept |
| C. | Organizational concept |
| D. | Revenue concept |
| Answer» B. Marketing concept | |
| 83. |
Which kind of research it is, when it focuses the customers? |
| A. | Selling research |
| B. | Demand research |
| C. | Consumer research |
| D. | Product research |
| Answer» C. Consumer research | |
| 84. |
Which kind of research it is, when it focuses product? |
| A. | Product research |
| B. | New product research |
| C. | Consumer research |
| D. | Demand research |
| Answer» A. Product research | |
| 85. |
Objectives of company is an________________ factor affecting pricing? |
| A. | Internal |
| B. | External |
| C. | organizational |
| D. | None of these |
| Answer» A. Internal | |
| 86. |
Pricing is actually done by________________? |
| A. | Lower level management |
| B. | Top level management |
| C. | Executives |
| D. | Employers |
| Answer» A. Lower level management | |
| 87. |
The process of dividing a total market into different ________________ groups is called market segmentation? |
| A. | Buyers groups |
| B. | Producers groups |
| C. | Marketing groups |
| D. | None of these |
| Answer» A. Buyers groups | |
| 88. |
The process of dividing a total market into different buyers group is called____________? |
| A. | Market segmentation |
| B. | Market groups |
| C. | Markets |
| D. | None of these |
| Answer» A. Market segmentation | |
| 89. |
Marketing research is a tool to reduce____________? |
| A. | Market group |
| B. | Competition |
| C. | Risk |
| D. | Planning |
| Answer» B. Competition | |
| 90. |
Market research saves ____________ of people engaging in marketing operation? |
| A. | Energy and time |
| B. | Profit |
| C. | Number of people |
| D. | None of these |
| Answer» A. Energy and time | |
| 91. |
Physical evidence in additional 4 P’s explains the____________? |
| A. | Process |
| B. | People |
| C. | Design aesthetics |
| D. | None of these |
| Answer» C. Design aesthetics | |
| 92. |
Market testing is otherwise known as? |
| A. | Marketing test |
| B. | Test marketing |
| C. | Commercialization |
| D. | None of these |
| Answer» B. Test marketing | |
| 93. |
A product concept is an elaborated version of ____________? |
| A. | Idea expressed |
| B. | New product |
| C. | Sample product |
| D. | Declined product |
| Answer» A. Idea expressed | |
| 94. |
Introduction stage is otherwise known as ? |
| A. | Launching stage |
| B. | Introduction stage |
| C. | Maturity stage |
| D. | None of these |
| Answer» A. Launching stage | |
| 95. |
____________ is the core stage of PLC? |
| A. | Product development stage |
| B. | Introduction stage |
| C. | Growth stage |
| D. | None of these |
| Answer» C. Growth stage | |
| 96. |
From the below list which one is small concept? |
| A. | Marketing concept |
| B. | Selling concept |
| C. | Production concept |
| D. | Manufacturing concept |
| Answer» B. Selling concept | |
| 97. |
In selling company achieve profit through? |
| A. | Selling |
| B. | Selling volume |
| C. | Marketing |
| D. | Production |
| Answer» B. Selling volume | |
| 98. |
In marketing company achieve profit through? |
| A. | Selling |
| B. | Selling volume |
| C. | Marketing |
| D. | Customer satisfaction |
| Answer» D. Customer satisfaction | |
| 99. |
Marketing concept focus on ____________? |
| A. | Customer |
| B. | Customer satisfaction |
| C. | Needs and wants of customer |
| D. | Market |
| Answer» C. Needs and wants of customer | |
| 100. |
When promotional expenses increasing the price will ____________? |
| A. | Increase |
| B. | Decrease |
| C. | Mutually beneficial |
| D. | Less |
| Answer» A. Increase | |
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