Quiz about Consumer Behaviour

Question 1

Any individual who purchases goods and services from the market for his/her end-use is
called a..................

Accepted Answer

consumer

Answer

customer

Answer

purchaser

Answer

all these

Question 2

------------ is nothing but willingness of consumers to purchase products and services as per
their taste, need and of course pocket.

Accepted Answer

consumer interest

Answer

consumer behaviour

Answer

consumer attitude

Answer

consumer perception

Question 3

------------- is a branch which deals with the various stages a consumer goes through before
purchasing products or services for his end use.

Accepted Answer

consumer behaviour

Answer

consumer interest

Answer

consumer attitude

Answer

consumer perception

Question 4

-------------- refers to how an individual perceives a particular message

Accepted Answer

consumer interpretation

Answer

consumer behaviour

Answer

consumer interest

Answer

consumer attitude

Question 5

“----------- is the action and decisions process or people who purchase goods and services for
personal consumption.”

Accepted Answer

consumer behaviour

Answer

consumer interest

Answer

consumer attitude

Answer

consumer interpretation

Question 6

________________ emphasize(s) that profitable marketing begins with the discovery and
understanding of consumer needs and then develops a marketing mix to satisfy these needs.

Accepted Answer

the marketing concept

Answer

the strategic plan

Answer

the product influences

Answer

the price influences

Question 7

________________ is one of the most basic influences on an individual’s needs, wants, and
behaviour.

Accepted Answer

culture

Answer

brand

Answer

product

Answer

price

Question 8

In terms of consumer behaviour; culture, social class, and reference group influences have
been related to purchase and _______________.

Accepted Answer

consumption decisions

Answer

economic situations

Answer

situational influences

Answer

physiological influences

Question 9

Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.

Accepted Answer

decline in the influence of religious values

Answer

decline in communal influences

Answer

strong awareness of brands in the market

Answer

strong awareness of pricing policies in the market

Question 10

___________ develop on the basis of wealth, skills and power.

Accepted Answer

social classes

Answer

economical classes

Answer

purchasing communities

Answer

competitors

Practice Test On: Consumer Behaviour

Practice Test On:
Consumer Behaviour