McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 1. |
Any individual who purchases goods and services from the market for his/her end-use is called a.................. |
| A. | customer |
| B. | purchaser |
| C. | consumer |
| D. | all these |
| Answer» C. consumer | |
| 2. |
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. |
| A. | consumer behaviour |
| B. | consumer interest |
| C. | consumer attitude |
| D. | consumer perception |
| Answer» B. consumer interest | |
| 3. |
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. |
| A. | consumer behaviour |
| B. | consumer interest |
| C. | consumer attitude |
| D. | consumer perception |
| Answer» A. consumer behaviour | |
| 4. |
-------------- refers to how an individual perceives a particular message |
| A. | consumer behaviour |
| B. | consumer interest |
| C. | consumer attitude |
| D. | consumer interpretation |
| Answer» D. consumer interpretation | |
| 5. |
“----------- is the action and decisions process or people who purchase goods and services for personal consumption.” |
| A. | consumer behaviour |
| B. | consumer interest |
| C. | consumer attitude |
| D. | consumer interpretation |
| Answer» A. consumer behaviour | |
| 6. |
________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | the marketing concept |
| B. | the strategic plan |
| C. | the product influences |
| D. | the price influences |
| Answer» A. the marketing concept | |
| 7. |
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour. |
| A. | brand |
| B. | culture |
| C. | product |
| D. | price |
| Answer» B. culture | |
| 8. |
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________. |
| A. | economic situations |
| B. | situational influences |
| C. | consumption decisions |
| D. | physiological influences |
| Answer» C. consumption decisions | |
| 9. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
| A. | decline in the influence of religious values |
| B. | decline in communal influences |
| C. | strong awareness of brands in the market |
| D. | strong awareness of pricing policies in the market |
| Answer» A. decline in the influence of religious values | |
| 10. |
___________ develop on the basis of wealth, skills and power. |
| A. | economical classes |
| B. | purchasing communities |
| C. | competitors |
| D. | social classes |
| Answer» D. social classes | |
| 11. |
_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard. |
| A. | consumer feedback |
| B. | marketing information systems |
| C. | market share estimates |
| D. | cultural values |
| Answer» D. cultural values | |
| 12. |
In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise. |
| A. | multilingual needs |
| B. | cultures |
| C. | subcultures |
| D. | product adaptation requirements |
| Answer» C. subcultures | |
| 13. |
_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age. |
| A. | multilingual needs |
| B. | cultures |
| C. | subcultures |
| D. | product adaptation requirements |
| Answer» C. subcultures | |
| 14. |
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets. |
| A. | sales strategies |
| B. | marketing concepts |
| C. | cultural values |
| D. | brand images |
| Answer» C. cultural values | |
| 15. |
_____________ has become increasingly important for developing a marketing strategy in recent years. |
| A. | change in consumers’ attitudes |
| B. | inflation of the dollar |
| C. | the concept and the brand |
| D. | age groups, such as the teen market, baby boomers, and the mature market |
| Answer» D. age groups, such as the teen market, baby boomers, and the mature market | |
| 16. |
Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement. |
| A. | marketing |
| B. | strategy |
| C. | price |
| D. | knowledge |
| Answer» D. knowledge | |
| 17. |
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents? |
| A. | the number of years schooling that they had |
| B. | their ethnic backgrounds |
| C. | their combined annual income |
| D. | their occupations |
| Answer» D. their occupations | |
| 18. |
Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products. |
| A. | latest technology |
| B. | timesaving, convenience-oriented |
| C. | health related |
| D. | communication |
| Answer» B. timesaving, convenience-oriented | |
| 19. |
Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________. |
| A. | the rising unemployment situation |
| B. | an influence of political power |
| C. | the use of new technology |
| D. | a decline in the influence of religious values |
| Answer» C. the use of new technology | |
| 20. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members. |
| A. | personalities |
| B. | values |
| C. | finances |
| D. | decision makers |
| Answer» B. values | |
| 21. |
In terms of consumption decisions, middle class consumers prefer to _________. |
| A. | buy at a market that sells at a whole sale rates |
| B. | buy what is popular |
| C. | buy only the brands which sell at affordable prices |
| D. | analyze the market and select the best at the lowest prices |
| Answer» B. buy what is popular | |
| 22. |
_________________ refers to the buying behavior of final consumers. |
| A. | consumer buyer behavior . |
| B. | target market buying |
| C. | market segment buying |
| D. | business buying behavior |
| Answer» A. consumer buyer behavior . | |
| 23. |
____________ is individuals and households who buy goods and services for personal consumption. |
| A. | the target market |
| B. | a market segment |
| C. | the consumer market . |
| D. | the ethnographic market |
| Answer» C. the consumer market . | |
| 24. |
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: |
| A. | how much money is the consumer willing to spend? |
| B. | how much does the consumer need the product being offered for sale? |
| C. | how much does a discount or a coupon affect the purchase rate? |
| D. | how do consumers respond to various marketing efforts the company might use? . |
| Answer» D. how do consumers respond to various marketing efforts the company might use? . | |
| 25. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
| A. | lipinski model of buying behavior. |
| B. | stimulus-response model of buyer behavior. . |
| C. | freudian model of buying behavior. |
| D. | maslow’s model of life-cycle changes. |
| Answer» B. stimulus-response model of buyer behavior. . | |
| 26. |
According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the: |
| A. | consumer’s value chain. |
| B. | consumer’s cognitive schema. |
| C. | consumer’s black box. . |
| D. | consumer’s thoughts-emotions network. |
| Answer» C. consumer’s black box. . | |
| 27. |
Consumer purchases are influenced strongly by cultural, social, personal, and: |
| A. | psychographic characteristics. |
| B. | psychological characteristics. . |
| C. | psychometric characteristics. |
| D. | supply and demand characteristics. |
| Answer» B. psychological characteristics. . | |
| 28. |
______________ is the most basic cause of a person’s wants and behaviors. |
| A. | culture . |
| B. | social class |
| C. | personality |
| D. | lifestyle |
| Answer» A. culture . | |
| 29. |
Marketers are always trying to spot ____________ in order to discover new products that might be wanted. |
| A. | opinion graphers |
| B. | dissonant groups |
| C. | cultural shifts . |
| D. | benchmarks |
| Answer» C. cultural shifts . | |
| 30. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality . |
| D. | downsizing |
| Answer» C. informality . | |
| 31. |
A ________________ is a group of people with shared value systems based on common life experiences and situations. |
| A. | culture |
| B. | subculture . |
| C. | lifestyle composite |
| D. | social class |
| Answer» B. subculture . | |
| 32. |
The greatest barrier to effectively marketing to the Asian American market is thought to be: |
| A. | reluctance to grant credit to this group. |
| B. | language and cultural traditions. . |
| C. | the urban nature of their neighborhoods. |
| D. | lack of a mass media that reaches this group. |
| Answer» B. language and cultural traditions. . | |
| 33. |
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called: |
| A. | cultures. |
| B. | subcultures. |
| C. | social classes. . |
| D. | social factors. |
| Answer» C. social classes. . | |
| 34. |
As a form of a reference group, the _______________ are ones to which the individual wishes to belong. |
| A. | secondary groups |
| B. | facilitative groups |
| C. | primary groups |
| D. | aspiration groups . |
| Answer» D. aspiration groups . | |
| 35. |
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. |
| A. | facilitator |
| B. | referent actor |
| C. | opinion leader . |
| D. | social role player |
| Answer» C. opinion leader . | |
| 36. |
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. |
| A. | wife . |
| B. | husband |
| C. | teenage children |
| D. | grandparent |
| Answer» A. wife . | |
| 37. |
A major reason for the changing traditional purchasing roles for families is that: |
| A. | the economic conditions are forcing more teens to work. |
| B. | more women than ever hold jobs outside the home. . |
| C. | children are spending more time on the web. |
| D. | men and women now shop together or “shop until you drop” for entertainment purposes. |
| Answer» B. more women than ever hold jobs outside the home. . | |
| 38. |
A(n) ________________ consists of the activities people are expected to perform according to the persons around them. |
| A. | behavior |
| B. | attitude |
| C. | role . |
| D. | status |
| Answer» C. role . | |
| 39. |
The stages through which families might pass as they mature over time is a description of what is called the: |
| A. | adoption process. |
| B. | lifestyle cycle. |
| C. | values and lifestyle (vals) topology. |
| D. | family life cycle. |
| Answer» D. family life cycle. | |
| 40. |
The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.” |
| A. | lifestyle concept |
| B. | self-concept . |
| C. | personality concept |
| D. | cognitive concept |
| Answer» B. self-concept . | |
| 41. |
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need. |
| A. | motive . |
| B. | want |
| C. | demand |
| D. | requirement |
| Answer» A. motive . | |
| 42. |
A good synonym for motive is a(n) _____________. |
| A. | omen |
| B. | need |
| C. | drive . |
| D. | cue |
| Answer» C. drive . | |
| 43. |
The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed by: |
| A. | marshall. |
| B. | kant. |
| C. | fre |
| D. | . d. maslow. |
| Answer» C. fre | |
| 44. |
According to Maslow’s Hierarchy of Needs, the lowest order of needs are called: |
| A. | self-actualization needs. |
| B. | social needs. |
| C. | safety needs. |
| D. | physiological needs. . |
| Answer» D. physiological needs. . | |
| 45. |
According to Maslow’s Hierarchy of Needs, the highest order of needs are called: |
| A. | self-actualization needs. . |
| B. | social needs. |
| C. | safety needs. |
| D. | physiological needs. |
| Answer» A. self-actualization needs. . | |
| 46. |
__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. |
| A. | readiness |
| B. | selectivity |
| C. | perception . |
| D. | motivation |
| Answer» C. perception . | |
| 47. |
People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being: |
| A. | selective attention, selective distortion, and selective retention. . |
| B. | subliminal perception, selective remembrance, selective forgetting. |
| C. | closure, modeling, and perceptual screening. |
| D. | needs distortion, wants analysis, and perceptual screening. |
| Answer» A. selective attention, selective distortion, and selective retention. . | |
| 48. |
_______________ describes changes in an individual’s behavior arising from experience. |
| A. | modeling |
| B. | motivation |
| C. | perception |
| D. | learning . |
| Answer» D. learning . | |
| 49. |
A ___________ is a strong internal stimulus that calls for action. |
| A. | drive . |
| B. | cue |
| C. | response |
| D. | perception |
| Answer» A. drive . | |
| 50. |
If a consumer describes a car as being the “most economical car on the market,” then this descriptor is a(n): |
| A. | rule. |
| B. | attitude. |
| C. | belief. . |
| D. | cue. |
| Answer» C. belief. . | |
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