The functional level strategy of marketing function is divided into various operating levels such as marketing research, sales promotion, etc. these types of strategies are called.

Related MCQs

• ------------ strategy occupies the highest level of strategic decision making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance.
• Strategy evaluation at the level involves using specific performance measures-qualitative and quantitative-for each functional area.
• ----------- strategy defines the day to day actions need to deliver the corporate and business strategies.
• ST Strategies is an important strategy to
• Strategies such as diversification, penetration and market development are the part of
• Strategies such as diversification, penetration and market development are part of
• Business-level strategies are concerned specifically with:
• ---------- strategy defines the uses of corporate strategy and specific tactics for each market.
• The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called:
• Which of these is/are a basic activity of strategy evaluation?