McqMate
| Q. |
Switching costs refer to the: |
| A. | cost to a producer to exchange equipment in a facility when new technologies emerge. |
| B. | cost of changing the firm’s strategic group. |
| C. | one-time costs suppliers incur when selling to a different customer. |
| D. | one-time costs customers incur when buying from a different supplier. |
| Answer» D. one-time costs customers incur when buying from a different supplier. | |
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