It directs at developing new products before competitors do at improving product quality or at improving manufacturing processes to reduce costs.

Related MCQs

• In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
• The corporate level is where top management directs:
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• Competitors are more likely to respond to competitive actions that are taken by
• identifies a firm’s major competitors and their particular strengths and weaknesses in relation to a sample firm’s strategic position.
• ---------- analysis begins with identifying present as well as potential competitors.
• Characteristics of a business which makes it disadvantageous relative to competitors.
• Acquisition of competitors for integrative growth is
• In , the company may seek new opportunities that have no relation with its current technology, products, or markets.
• SBU (strategic business unit) is a unit that is usually responsible for its own budgeting, new product decisions, hiring decisions, and price setting.