McqMate
| 1. |
DAGMAR Model was developed by |
| A. | w. stanton |
| B. | p.drucker |
| C. | k.davis |
| D. | r.colley |
| Answer» D. r.colley | |
| 2. |
Strategy of running an advertising campaign over long term is |
| A. | continuous |
| B. | intermittent |
| C. | short |
| D. | reminder |
| Answer» A. continuous | |
| 3. |
Advertising mainly impacts consumers |
| A. | physically |
| B. | intellectually |
| C. | psychologically |
| D. | sociologically |
| Answer» C. psychologically | |
| 4. |
A self regulatory body in advertising is |
| A. | ibm |
| B. | asci |
| C. | aida |
| D. | ibf |
| Answer» B. asci | |
| 5. |
Harmful/ Banned products of similar names are used inwhich advertising |
| A. | rural |
| B. | to children |
| C. | surrogate |
| D. | mass |
| Answer» C. surrogate | |
| 6. |
Tata Tea Jaago Rey is an eg. Of which type of advertising |
| A. | political |
| B. | rural |
| C. | green |
| D. | social |
| Answer» D. social | |
| 7. |
Case study method analyses |
| A. | reports |
| B. | programs |
| C. | cases |
| D. | budgets |
| Answer» C. cases | |
| 8. |
Job offer refers to |
| A. | interview sheet |
| B. | application |
| C. | report |
| D. | offer letter |
| Answer» D. offer letter | |
| 9. |
Estimation of sales is facilitated by |
| A. | budget |
| B. | audit |
| C. | control |
| D. | report |
| Answer» A. budget | |
| 10. |
In setting sales goals SMART means specific, realistic,achievable, timebound and |
| A. | mean |
| B. | measurable |
| C. | mode |
| D. | modern |
| Answer» B. measurable | |
| 11. |
Any paid form of non-personal and promotion of ideas, goods or services by an identified sponsor is called …………….? |
| A. | Sales promotion |
| B. | Direct marketing |
| C. | Personal selling |
| D. | Advertising |
| Answer» D. Advertising | |
| 12. |
Advertising …………… define the task that advertising must accomplish with a specific target audience during a specific period of time. |
| A. | Objectives |
| B. | Budgets |
| C. | Strategies |
| D. | Campaign |
| Answer» A. Objectives | |
| 13. |
What is one of the primary goals of reminder advertising? |
| A. | Maintain customer relationship |
| B. | Build brand preference |
| C. | Restore company image |
| D. | Correct false impression |
| Answer» A. Maintain customer relationship | |
| 14. |
A product in the maturity stage will often require …………… advertising? |
| A. | Informative |
| B. | Persuasive |
| C. | Reminder |
| D. | Co-operative |
| Answer» C. Reminder | |
| 15. |
Product placement in the television programmes and movies is an example of …………….. |
| A. | Branded entertainment |
| B. | Advertainment |
| C. | Brand contact |
| D. | Pulsing |
| Answer» A. Branded entertainment | |
| 16. |
What is the first element that a reader notices in a print add? |
| A. | Copy |
| B. | Illustration |
| C. | Headlines |
| D. | Slogan |
| Answer» B. Illustration | |
| 17. |
…………… is a measure of percentage of people in the target market who are exposed to the ad campaign during a given period of time? |
| A. | Reach |
| B. | Qualitative value |
| C. | Format |
| D. | Premium |
| Answer» A. Reach | |
| 18. |
The internet, direct mail, magazine and radio, all offers advertisers which of the following advantages. |
| A. | Audience selectivity |
| B. | Low cost |
| C. | Credibility |
| D. | Flexibility |
| Answer» A. Audience selectivity | |
| 19. |
The advertiser must decide on the …………… or decided media impact, of a message in a specific medium. |
| A. | Reach |
| B. | Illustration |
| C. | Qualitative value |
| D. | Frequency |
| Answer» C. Qualitative value | |
| 20. |
For many years ……….. have dominated the media mix used by national advertisers. |
| A. | Radio & TV |
| B. | TV & Magazines |
| C. | Newspaper & Direct mail |
| D. | Radio & Digital media |
| Answer» B. TV & Magazines | |
| 21. |
Sales …………….. encourages a sales force to make a selling effort that is above and beyond the normal expectations. |
| A. | Contest |
| B. | Quotas |
| C. | Meetings |
| D. | Plans |
| Answer» A. Contest | |
| 22. |
Sales person’s ………….. is often related to how well he or she meets a sales quota. |
| A. | Profit sharing plan |
| B. | Compensation |
| C. | Sales report |
| D. | Expense report |
| Answer» B. Compensation | |
| 23. |
A(n) ………….. . is a sales persons write up of his or her completed sales activities. |
| A. | Call plan |
| B. | Call report |
| C. | Sales report |
| D. | Expense plan |
| Answer» B. Call report | |
| 24. |
The sales person meets the customer for the first time in the ……… step of the selling process. |
| A. | Prospecting |
| B. | Qualifying |
| C. | Pre-approach |
| D. | Approach |
| Answer» D. Approach | |
| 25. |
According to a survey of purchases ……………. And ………….. skill are the most important quality for a sales person? |
| A. | Listening ; problem solving |
| B. | Presentation ; listening |
| C. | Concern into interpersonal |
| D. | Presentation ; problem solving |
| Answer» A. Listening ; problem solving | |
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