According to researchers, '_________________' are active media users who collect, interpret, and diffuse the meaning of media messages to less-active media consumers.

Related MCQs

• According to Lazarsfeld & Katz, people’s reactions to media messages are mediated by __________________ with members of their social environment.
• According to a July Pew Research Center Survey, 23% of adult users of social media in US changed their opinions on a social or a political issue after reading _______________ on the said medium.
• For the research presented in the book _________________, ther researchers studied voters’ decision-making processes during the 1940 U.S. presidential election
• Name the two researchers who developed the Theory of Agenda Setting?
• Media influences public opinion , hence there is a strong co-relation between media and ----------
• Since the media houses were owned by rich industrialists who wanted opportunities for unlimited expansion, the pre-liberalisation budget were called 'anti-growth' budgets and the media tried to influence public opinion to support budgets which allowed ___________.
• Modi's visits to Bhutan, Nepal, and Sri Lanka highlighted India's interest in neighbourhood diplomacy which was highlighted in __________ media but not by the _________ media.
• Which of these played an active role in Obama"s election campaign of 2008?
• Which Theory believes that the media tells the audience what to think about rather than audience guiding media content?
• US media were more sympathetic to ----------whereas British media was largely critical