According to Lazarsfeld & Katz, people’s reactions to media messages are mediated by __________________ with members of their social environment.

Related MCQs

• Thetwo-step flow theory was later developed by Lazarsfeld & Elihu Katz in the book __________________.
• According to researchers, '_________________' are active media users who collect, interpret, and diffuse the meaning of media messages to less-active media consumers.
• According to a July Pew Research Center Survey, 23% of adult users of social media in US changed their opinions on a social or a political issue after reading _______________ on the said medium.
• The ____________________was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet.
• Paul Lazarsfeld believed that most theories were based on -----------
• Which Theory believes that the media tells the audience what to think about rather than audience guiding media content?
• Media influences public opinion , hence there is a strong co-relation between media and ----------
• US media were more sympathetic to ----------whereas British media was largely critical
• Since the media houses were owned by rich industrialists who wanted opportunities for unlimited expansion, the pre-liberalisation budget were called 'anti-growth' budgets and the media tried to influence public opinion to support budgets which allowed ___________.
• Modi's visits to Bhutan, Nepal, and Sri Lanka highlighted India's interest in neighbourhood diplomacy which was highlighted in __________ media but not by the _________ media.