Thetwo-step flow theory was later developed by Lazarsfeld & Elihu Katz in the book __________________.

Related MCQs

• According to Lazarsfeld & Katz, people’s reactions to media messages are mediated by __________________ with members of their social environment.
• The ____________________was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet.
• Paul Lazarsfeld believed that most theories were based on -----------
• The theory of propganda was first introduced in the book ______________________.
• Name the two researchers who developed the Theory of Agenda Setting?
• In the Two Step Flow Theory which element influences the audience the most?
• Walter Lippmann’s book 'Public Opinion' was published in the year _____________.
• His book 'Public Opinion' at that time, was considered to be the most persuasive critique of ________________.
• Most important & popular American philosopher of the era, _________________ at that time gave rave reviews to Lippmann’s book
• For the research presented in the book _________________, ther researchers studied voters’ decision-making processes during the 1940 U.S. presidential election