The uses and gratification theory does not bring into consideration the of the media.

Related MCQs

• Which of these, according to the Theory of Uses and Gratification, is a "use" that the public has of the media?
• The Uses and Gratification theory has a __________________approach.
• Uses & gratification theory mainly focuses on people’s selectivity on _____________________ rather than its unintended effects on their minds.
• According to researchers, '_________________' are active media users who collect, interpret, and diffuse the meaning of media messages to less-active media consumers.
• Which Theory believes that the media tells the audience what to think about rather than audience guiding media content?
• Modi's visits to Bhutan, Nepal, and Sri Lanka highlighted India's interest in neighbourhood diplomacy which was highlighted in __________ media but not by the _________ media.
• Media influences public opinion , hence there is a strong co-relation between media and ----------
• Since the media houses were owned by rich industrialists who wanted opportunities for unlimited expansion, the pre-liberalisation budget were called 'anti-growth' budgets and the media tried to influence public opinion to support budgets which allowed ___________.
• US media were more sympathetic to ----------whereas British media was largely critical
• Quite often, during the elections, media persons ignore to ______________, and buy into the claims of political parties and politicians.