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| Q. |
Which type of positioning involves communicating two or more contradicting features? |
| A. | Under positioning |
| B. | Over positioning |
| C. | Confused positioning |
| D. | Irrelevant positioning |
| Answer» C. Confused positioning | |
| Explanation: Confused positioning occurs when a brand tries to communicate multiple, sometimes contradictory, messages or features, leading to confusion in the minds of consumers. This can make it hard for consumers to understand the brand's identity or what it stands for. | |
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Confused positioning
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