Q.

Part of the problem when transforming from full-service to self-service is that the new proceduresthemselves are flawed and/or difficult to understand. Of the guidelines presented below, which wouldminimize this type of problem from occurring? This is consistent with which of the following guidelines for increasing customer participation:

A. develop customer trust
B. promote the benefits and stimulate trial
C. understand customer habits
D. pre-test new procedures
Answer» C. understand customer habits
1.3k
0
Do you find this helpful?
18

View all MCQs in

Services Marketing

Discussion

No comments yet

Related MCQs