The new product pricing strategy through which the companies set lower prices of services to gain large market share is classified as

Related MCQs

• The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
• ICICI-Pru Life Insurance has introduced a new Insurance product for children with a very lower expense ratio. The pricing strategy followed would be:
• The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
• A problem encountered by service companies that change high-contact services into lowcontact services is that the
• Which of the following is not a type of demand-based pricing strategy?
• Which of the following is not an approach to pricing in services?
• Which of the following is not an issue in the pricing of services?
• Heterogeneity of services among telecom service providers makes which method of pricing a major problem?
• Pricing a new service does not consist of which of the following?
• Which of the following is not a necessary strategy in the effective promotion of services?