McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 1. |
Which of the following is NOT a market research tool? |
| A. | Interviews |
| B. | Questionnaires |
| C. | Introspective reflection |
| D. | None of the above |
| Answer» C. Introspective reflection | |
| 2. |
What does OSL stand for? |
| A. | Over Stimulation Line |
| B. | Optimum Stimulation Level |
| C. | Outside Sensory Level |
| D. | None of the above |
| Answer» B. Optimum Stimulation Level | |
| 3. |
Disappointment following a purchase is called: |
| A. | Post-purchase annoyance |
| B. | Post-purchase dissonance |
| C. | Post-purchase consonance |
| D. | None of the above |
| Answer» B. Post-purchase dissonance | |
| 4. |
Which of the following in NOT a category of pre-purchase expectation? |
| A. | Equitable performance |
| B. | Expected performance |
| C. | Expected performance |
| D. | None of the above |
| Answer» C. Expected performance | |
| 5. |
Neutral sources who give opinion about the product are |
| A. | Paid by the manufacturer |
| B. | Not paid by the manufacturer |
| C. | Hired by the manufacturer |
| D. | None of the above |
| Answer» B. Not paid by the manufacturer | |
| 6. |
The individual responsible for the flow of information is called: |
| A. | The gatekeeper |
| B. | The initiator |
| C. | The decider |
| D. | None of the above |
| Answer» A. The gatekeeper | |
| 7. |
What does OEM stand for? |
| A. | Organisation for Energy Markets |
| B. | Overseas Equipment Markets |
| C. | Original Equipment Manufacturer |
| D. | None of the above |
| Answer» C. Original Equipment Manufacturer | |
| 8. |
The last stage of consumer decision making process is |
| A. | Problem recognition |
| B. | Post purchase evaluation |
| C. | Evaluation of alternatives |
| D. | None of the above |
| Answer» B. Post purchase evaluation | |
| 9. |
Which one is not a base for market segmentation? |
| A. | Demographic |
| B. | Geographic |
| C. | Mass marketing |
| D. | None of the above |
| Answer» C. Mass marketing | |
| 10. |
A consumer can collect information from |
| A. | Internal source |
| B. | External source |
| C. | All of these |
| D. | None of the above |
| Answer» C. All of these | |
| 11. |
__________ refers to the information a consumer has stored in their memory about a product or service. |
| A. | Cognitive dissonance |
| B. | Product knowledge |
| C. | Product research |
| D. | Marketing research |
| Answer» B. Product knowledge | |
| 12. |
Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant? |
| A. | Its marketing mix |
| B. | Task features |
| C. | Current conditions |
| D. | Physical features |
| Answer» D. Physical features | |
| 13. |
The price of products and services often influence whether _______________, and, if so, which competitive offering is selected. |
| A. | Consumers will purchase them at all |
| B. | Consumers see a need to buy |
| C. | Consumers will decide to buy immediately |
| D. | People would recommend the product |
| Answer» A. Consumers will purchase them at all | |
| 14. |
________ can influence the consumers’ thoughts about products. |
| A. | Marketing and popularity |
| B. | Advertising, sales promotions, salespeople, and publicity |
| C. | Sales promotion, popularity, and marketing |
| D. | Billboards |
| Answer» B. Advertising, sales promotions, salespeople, and publicity | |
| 15. |
It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use. |
| A. | Consistent messages about their products |
| B. | Better pricing |
| C. | Product information to the customers |
| D. | A new marketing strategy |
| Answer» A. Consistent messages about their products | |
| 16. |
__________ are factors that have been shown to affect consumer behavior. |
| A. | Brand name, quality, newness, and complexity |
| B. | Advertising, marketing, product, and price |
| C. | Outlets, strategies, concept, and brand name |
| D. | Quality, advertising, product positioning, and strategy |
| Answer» A. Brand name, quality, newness, and complexity | |
| 17. |
The reason that higher prices may not affect consumer buying is _______________. |
| A. | Most consumers prefer brand names which have higher prices |
| B. | 70% of the total population looks for quality services and is willing to pay higher prices |
| C. | Consumers believe that higher prices indicate higher quality or prestige |
| D. | Most consumers feel that the price is actually affordable |
| Answer» C. Consumers believe that higher prices indicate higher quality or prestige | |
| 18. |
Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior? |
| A. | Its marketing mix |
| B. | Task features |
| C. | Current conditions |
| D. | Physical features |
| Answer» B. Task features | |
| 19. |
In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called: |
| A. | demographics |
| B. | psychographics |
| C. | personal profiles |
| D. | physiognomies |
| Answer» A. demographics | |
| 20. |
When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called: |
| A. | consumer activism |
| B. | consumption play theory |
| C. | dramatism |
| D. | role theory |
| Answer» D. role theory | |
| 21. |
The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called: |
| A. | The marketing mix |
| B. | The consumption process |
| C. | The strategic focus |
| D. | The extended exchange theory |
| Answer» B. The consumption process | |
| 22. |
Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means: |
| A. | coordinating the packages of family brands to communicate the same "look" |
| B. | developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price |
| C. | instituting practices which show companies' awareness of their responsibilities to the environment and society |
| D. | building bonds between brands and customers that will last a lifetime |
| Answer» D. building bonds between brands and customers that will last a lifetime | |
| 23. |
Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid: |
| A. | the segment is large enough to be profitable |
| B. | consumers within a segment have similar product needs and differ from consumers in other segments |
| C. | the consumers in a segment have to be alike demographically |
| D. | the important differences among segments can be identified |
| Answer» C. the consumers in a segment have to be alike demographically | |
| 24. |
Of the following pieces of legislation intended to protect the consumer, which was the earliest: |
| A. | Textile Labelling Act |
| B. | Food and Drug Act |
| C. | Motor Vehicle Safety Act |
| D. | Hazardous Products Act |
| Answer» C. Motor Vehicle Safety Act | |
| 25. |
The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed: |
| A. | idiosyncratic |
| B. | macro |
| C. | micro |
| D. | unitary |
| Answer» B. macro | |
| 26. |
Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that: |
| A. | it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line |
| B. | many consumer behaviour findings are being stolen by competitors, via computers |
| C. | not all consumer behaviour or marketing activity is necessarily beneficial to society |
| D. | understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers |
| Answer» C. not all consumer behaviour or marketing activity is necessarily beneficial to society | |
| 27. |
The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT: |
| A. | human reason is supreme |
| B. | there is a single objective truth that can be discovered by science |
| C. | we should stress the functions of objects and celebrate technology |
| D. | there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality |
| Answer» D. there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality | |
| 28. |
Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that: |
| A. | positivists stress science and technology too much |
| B. | we each construct our own meanings of the world we live in |
| C. | symbolic, subjective experience is important |
| D. | there are no right or wrong answers |
| Answer» D. there are no right or wrong answers | |
| 29. |
Which of the following is not included in the decision-making unit of a buying organization? |
| A. | individuals who supply the product |
| B. | individuals who make the buying decision |
| C. | individuals who influence the buying decision |
| D. | individuals who control buying information |
| Answer» A. individuals who supply the product | |
| 30. |
During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive? |
| A. | General need recognition |
| B. | Performance review |
| C. | Proposal solicitation |
| D. | Product specification |
| Answer» D. Product specification | |
| 31. |
Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________. |
| A. | Use brand personalities |
| B. | Are affected by subconscious motivations |
| C. | Buy products to support their self-images |
| D. | Conduct the information search |
| Answer» C. Buy products to support their self-images | |
| 32. |
Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________. |
| A. | opinion leadership |
| B. | evaluation of alternatives |
| C. | postpurchase behavior |
| D. | purchase decision |
| Answer» B. evaluation of alternatives | |
| 33. |
Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________. |
| A. | purchase decision |
| B. | postpurchase culture |
| C. | selective perception |
| D. | information evaluation |
| Answer» D. information evaluation | |
| 34. |
You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________. |
| A. | straight rebuy |
| B. | new task |
| C. | modified rebuy |
| D. | modified straight rebuy |
| Answer» A. straight rebuy | |
| 35. |
What is the first stage of the consumer decision process? |
| A. | information search |
| B. | problem recognition |
| C. | alternative evaluation |
| D. | purchase |
| Answer» B. problem recognition | |
| 36. |
The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____. |
| A. | personal involvement |
| B. | product involvement |
| C. | purchase involvement |
| D. | enduring involvement |
| Answer» C. purchase involvement | |
| 37. |
Very high levels of purchase involvement tend to produce _____. |
| A. | extended decision making |
| B. | nominal decision making |
| C. | affective decision making |
| D. | limited decision making |
| Answer» A. extended decision making | |
| 38. |
_____________ is the buying behaviour of final consumers. |
| A. | Consumer buyer behavior |
| B. | Business buying behavior |
| C. | Global purchasing |
| D. | Reseller buyer behavior |
| Answer» A. Consumer buyer behavior | |
| 39. |
In 'stages of adoption process’ customer decides to become regular user in |
| A. | Awareness stage |
| B. | Interest stage |
| C. | Evaluation stage |
| D. | Adoption |
| Answer» D. Adoption | |
| 40. |
Adopter group 'laggards' are |
| A. | deliberate |
| B. | guided by respect |
| C. | skeptical |
| D. | tradition bound |
| Answer» D. tradition bound | |
| 41. |
Social class group which earns through exceptional ability is best classified as |
| A. | upper middles |
| B. | working class |
| C. | lower uppers |
| D. | upper uppers |
| Answer» C. lower uppers | |
| 42. |
Tendency to which results of innovation are communicated to others is classified as |
| A. | relative advantage |
| B. | divisibility |
| C. | communicability |
| D. | compatibility |
| Answer» C. communicability | |
| 43. |
Person's own living or interacting and acting pattern is classified |
| A. | lifestyle |
| B. | personality and self concept |
| C. | social class |
| D. | None of above |
| Answer» A. lifestyle | |
| 44. |
Needs of customers are triggered by |
| A. | internal stimuli |
| B. | external stimuli |
| C. | both a and b |
| D. | none of above |
| Answer» C. both a and b | |
| 45. |
Group which can exert influences on other because of specialized knowledge and skills is called |
| A. | opinion leader |
| B. | leading adopters |
| C. | influential |
| D. | all of above |
| Answer» B. leading adopters | |
| 46. |
A need that is aroused up to sufficient level is called |
| A. | want |
| B. | motive or drive |
| C. | Both a and b |
| D. | none of above |
| Answer» B. motive or drive | |
| 47. |
Customers keeping such information that supports their attitudes towards brand is classified as |
| A. | selective attention |
| B. | selective distortion |
| C. | selective retention |
| D. | all of above |
| Answer» C. selective retention | |
| 48. |
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets. |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images |
| Answer» A. Sales strategies | |
| 49. |
The whole sellers and retailers buying behavior is classified as |
| A. | business buyer behavior |
| B. | derived demand |
| C. | business buying process |
| D. | cognitive dissonance |
| Answer» A. business buyer behavior | |
| 50. |
The demand of business buyers is derived from |
| A. | final consumer demand |
| B. | raw materials suppliers |
| C. | production controller |
| D. | logistic managers |
| Answer» A. final consumer demand | |
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