ICICI-Pru Life Insurance has introduced a new Insurance product for children with a very lower expense ratio. The pricing strategy followed would be:

Related MCQs

• The new product pricing strategy through which the companies set lower prices of services to gain large market share is classified as
• The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
• Which of the following is not a type of demand-based pricing strategy?
• The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
• Pricing a new service does not consist of which of the following?
• The fact that a business traveler may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:
• Which of the following is not an approach to pricing in services?
• Which of the following is not an issue in the pricing of services?
• Identify the factor that does not play a major role in setting the pricing objectives of a service organization.
• Which of the following is not a cost-based pricing?