McqMate
Q. |
Market segmentation is: |
A. | Group of Sales Persons |
B. | Dividing target groups as per their needs |
C. | Market Division |
D. | Market Space |
Answer» B. Dividing target groups as per their needs | |
Explanation: Market segmentation is a marketing strategy which refers to the aggregating of prospective buyers into groups, or segments, having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. |
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