Q.

Market segmentation is:

A. Group of Sales Persons
B. Dividing target groups as per their needs
C. Market Division
D. Market Space
Answer» B. Dividing target groups as per their needs
Explanation: Market segmentation is a marketing strategy which refers to the aggregating of prospective buyers into groups, or segments, having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.
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Economics (GK)

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