In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.

Related MCQs

• In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.
• Which of the following factors plays a significant role in providing superior quality products to customers, within a given time frame?
• Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands
• In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.
• If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
• If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.
• Consumers who browse and/or purchase in more than one channel are known as _____.
• The final stage of the consumer shopping/purchase model around which all other stages revolves is the.
• The final stage of the consumer shopping/purchase model around which all other stages revolves is the.
• A retailer's commitment to a type of business and to a distinctive role in the marketplace is its: