McqMate
| 1. |
Marketing is a process of converting the potential customers into ………….. |
| A. | actual customers |
| B. | prospective customers |
| C. | marketers |
| D. | none of these |
| Answer» A. actual customers | |
| 2. |
Marketing is a …………..process |
| A. | goal oriented |
| B. | exchange |
| C. | social |
| D. | all of these |
| Answer» D. all of these | |
| 3. |
Which of the following is not included in the function of physical supply? |
| A. | standardization |
| B. | storage |
| C. | transport |
| D. | packaging |
| Answer» A. standardization | |
| 4. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute.. |
| A. | marketing mix |
| B. | marketing environment |
| C. | marketing control |
| D. | none of these |
| Answer» B. marketing environment | |
| 5. |
The group of elements price, product, promotion and place constitute |
| A. | market mix |
| B. | marketing mix |
| C. | product mix |
| D. | promotion mix |
| Answer» B. marketing mix | |
| 6. |
The concept of marketing mix was developed by |
| A. | philip kotler |
| B. | stapleton |
| C. | n.h borden |
| D. | albert w emery |
| Answer» C. n.h borden | |
| 7. |
Market where goods are transacted on the spot or immediately |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» B. spot market | |
| 8. |
Market where there is no physical delivery of goods |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» A. future market | |
| 9. |
Markets which are organized and regulated by statutory measure are |
| A. | regulated markets |
| B. | unregulated markets |
| C. | world market |
| D. | none of these |
| Answer» A. regulated markets | |
| 10. |
The markets in which goods are bought and sold in bulk quantities. |
| A. | wholesale market |
| B. | retail market |
| C. | world market |
| D. | none of these |
| Answer» A. wholesale market | |
| 11. |
Market in which gold and silver are sold |
| A. | commodity market |
| B. | produce market |
| C. | bullion market |
| D. | none of these |
| Answer» C. bullion market | |
| 12. |
Market where money is lend and borrowed |
| A. | money market |
| B. | foreign exchange market |
| C. | stock market |
| D. | none of these |
| Answer» A. money market | |
| 13. |
Marketing is applicable in ………… |
| A. | goods |
| B. | events |
| C. | property |
| D. | all of these |
| Answer» D. all of these | |
| 14. |
Risk bearing is a function of………… |
| A. | research |
| B. | exchange |
| C. | physical supply |
| D. | facilitating |
| Answer» D. facilitating | |
| 15. |
Marketing is important to |
| A. | economy |
| B. | companies |
| C. | consumers |
| D. | all of these |
| Answer» D. all of these | |
| 16. |
Profit through Customer Satisfaction Is aimed in …………. Concept |
| A. | production |
| B. | holistic |
| C. | marketing |
| D. | selling |
| Answer» C. marketing | |
| 17. |
Marketing Environment is |
| A. | largely uncontrollable |
| B. | changing fast |
| C. | influencing marketing decisions |
| D. | all of these |
| Answer» D. all of these | |
| 18. |
Marketing that converts negative demand to positive demand is known as |
| A. | conversional |
| B. | maintenance |
| C. | remarketing |
| D. | developmental |
| Answer» A. conversional | |
| 19. |
Which of the following is not included in the micro environment |
| A. | suppliers |
| B. | publics |
| C. | economic |
| D. | customers |
| Answer» C. economic | |
| 20. |
Consumers show …………… while buying their products on regular basis |
| A. | dissonance reduction buying behaviour |
| B. | variety seeking buying behaviour |
| C. | complex buying behaviour |
| D. | habitual buying behaviour |
| Answer» D. habitual buying behaviour | |
| 21. |
“ We guarantee every product we sell” appeal to…………………motive |
| A. | curosity |
| B. | variety |
| C. | quality |
| D. | comfort |
| Answer» C. quality | |
| 22. |
The negative feeling which arise after purchase causing inner tension is known as….. |
| A. | cognitive dissonance |
| B. | post purchase dissonance |
| C. | buyer’s remorse |
| D. | all of these |
| Answer» D. all of these | |
| 23. |
Social class is an element of………………….factor |
| A. | social |
| B. | cultural |
| C. | personal |
| D. | economic |
| Answer» B. cultural | |
| 24. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» B. market segmentation | |
| 25. |
The essential criteria for effective segmentation is |
| A. | homogenity |
| B. | measurability |
| C. | profitability |
| D. | all of these |
| Answer» D. all of these | |
| 26. |
The strategy where the producer or marketer does not differentiate between different type of customers |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» A. undifferentiated marketing | |
| 27. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» C. concentrated marketing | |
| 28. |
Identifying and providing different marketing mix for each of the segments is known as………. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» B. differentiated marketing | |
| 29. |
Civil engineers designing flats, villas, bridges etc.are an example of…. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» D. customised or personalised marketing | |
| 30. |
Shiny hair in case of a shampoo is a ……………….utility |
| A. | primary |
| B. | evolved |
| C. | generic |
| D. | none of these |
| Answer» B. evolved | |
| 31. |
Which of the following is not an element of demographic segmentation |
| A. | family size |
| B. | population density |
| C. | income |
| D. | religion |
| Answer» C. income | |
| 32. |
Motives which are driven by learning, perception and attitude are known as.. |
| A. | emotional motives |
| B. | patronage motives |
| C. | psychological motives |
| D. | rational motives |
| Answer» D. rational motives | |
| 33. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» A. target marketing | |
| 34. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | total market approach |
| B. | concentration approach |
| C. | multi-segment approach |
| D. | none of these |
| Answer» C. multi-segment approach | |
| 35. |
Which of the following are the elements of product positioning |
| A. | the product |
| B. | the company |
| C. | the consumer |
| D. | all of these |
| Answer» D. all of these | |
| 36. |
Using the names of company’s powerful brands for line extentions is….. |
| A. | positioning by product attributes and benefits |
| B. | positioning by brand endorsement |
| C. | positioning by use, occasion and time |
| D. | positioning by corporate identity |
| Answer» B. positioning by brand endorsement | |
| 37. |
The companies that have become a tried and trusted household name are |
| A. | positioned by product attributes and benefits |
| B. | positioned by brand endorsement |
| C. | positioned by use, occasion and time |
| D. | positioned by corporate identity |
| Answer» D. positioned by corporate identity | |
| 38. |
Positioning by emphasising the special attributes and benefits of the product is known as……….. |
| A. | positioning by product attributes and benefits |
| B. | positioning by brand endorsement |
| C. | positioning by use, occasion and time |
| D. | positioning by corporate identity |
| Answer» A. positioning by product attributes and benefits | |
| 39. |
Anything that has the ability to satisfy a consumer need is known as…… |
| A. | price |
| B. | package |
| C. | product |
| D. | promotion |
| Answer» C. product | |
| 40. |
Products adapted to the perceived unique characteristics of national markets |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» A. local products | |
| 41. |
Products seen as having extension potential into other markets |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» D. global products | |
| 42. |
Products seen as only suitable in one single market |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» A. local products | |
| 43. |
Products designed to meet global segments |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» D. global products | |
| 44. |
Trade mark is a ………… |
| A. | name |
| B. | registered brand |
| C. | symbol |
| D. | design |
| Answer» B. registered brand | |
| 45. |
Brands owned and developed by producers are known as |
| A. | manufacturer brands |
| B. | individual brands |
| C. | family brands |
| D. | dealer |
| Answer» A. manufacturer brands | |
| 46. |
……………brands indicate only the product category |
| A. | dealer |
| B. | licensed |
| C. | generic |
| D. | individual |
| Answer» C. generic | |
| 47. |
Which of the following is not a limitation of branding |
| A. | it is expensive |
| B. | it reduces selling efforts |
| C. | it promotes unfair competition |
| D. | it leads to brand monopoly |
| Answer» B. it reduces selling efforts | |
| 48. |
The only revenue producing element in the marketing mix is. |
| A. | product. |
| B. | price. |
| C. | place. |
| D. | promotion. |
| Answer» B. price. | |
| 49. |
Brands add value for both customers and the firm by |
| A. | facilitating purchase. |
| B. | establish loyality. |
| C. | both (a) and (b). |
| D. | none of these. |
| Answer» C. both (a) and (b). | |
| 50. |
Which of the following is not a component of brand equity. |
| A. | brand awareness. |
| B. | brand association. |
| C. | brand loyality. |
| D. | brand cohorts. |
| Answer» D. brand cohorts. | |
| 51. |
Which is not a level of brand loyality. |
| A. | brand preference. |
| B. | brand recognition. |
| C. | brand insistence. |
| D. | brand equity. 64. trading up is a method of product line modification by. |
| Answer» D. brand equity. 64. trading up is a method of product line modification by. | |
| 52. |
Trading down is a method of product line modification by. |
| A. | product line expansion. |
| B. | product line contraction. |
| C. | quality variation. |
| D. | none of these. |
| Answer» C. quality variation. | |
| 53. |
Air conditioners are an example of …….goods. |
| A. | brown. |
| B. | white. |
| C. | red |
| D. | orange. |
| Answer» B. white. | |
| 54. |
American expression for fast moving consumer goods is…….goods. |
| A. | brown. |
| B. | white. |
| C. | red |
| D. | orange. |
| Answer» C. red | |
| 55. |
Yellow goods include ………goods. |
| A. | red & white. |
| B. | white & brown. |
| C. | orange & red |
| Answer» B. white & brown. | |
| 56. |
…….goods are purchased without any planning or search effort. |
| A. | staple. |
| B. | impluse. |
| C. | emergency. |
| D. | none of these. |
| Answer» B. impluse. | |
| 57. |
………goods are purchased on a regular basis. |
| A. | staple. |
| B. | impluse. |
| C. | emergency. |
| D. | none of these. |
| Answer» A. staple. | |
| 58. |
……….influence product line decisions. |
| A. | customer preference. |
| B. | change in demand |
| C. | product sepecialisation |
| D. | all of these. |
| Answer» D. all of these. | |
| 59. |
Rising profits is a feature of ……….stage of PLC. |
| A. | growth. |
| B. | introduction. |
| C. | maturity |
| D. | saturation. |
| Answer» A. growth. | |
| 60. |
Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC. |
| A. | introduction. |
| B. | maturity. |
| C. | decline. |
| D. | growth. |
| Answer» C. decline. | |
| 61. |
The set of all the products a firm made available to consumers buy is called. |
| A. | product line. |
| B. | product mix |
| C. | product category. |
| D. | none of these. |
| Answer» A. product line. | |
| 62. |
Setting price on the basis of the demand for the product is known as…… |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» B. demand based pricing | |
| 63. |
Setting price on the basis of the competition for the product is known as………. |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» C. competition based pricing | |
| 64. |
Pricing method based on customer value is known as………. |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» D. value based pricing | |
| 65. |
Which of the following is not a method of cost based pricing |
| A. | cost plus pricing |
| B. | marginal cost pricing |
| C. | differential pricing |
| D. | target pricing |
| Answer» C. differential pricing | |
| 66. |
Which of the following is a method of Competition Based Pricing |
| A. | going rate pricing |
| B. | sealed bid pricing |
| C. | customary pricing |
| D. | all of these |
| Answer» D. all of these | |
| 67. |
Premium Pricing is a method of………………… |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» A. cost based pricing | |
| 68. |
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | penetration pricing |
| Answer» C. psychological pricing | |
| 69. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of……………. |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | captive product pricing |
| Answer» C. psychological pricing | |
| 70. |
Where sellers combine several products in the same package is known as……. |
| A. | psychological pricing |
| B. | captive product pricing |
| C. | product bundle pricing |
| D. | promotional pricing |
| Answer» D. promotional pricing | |
| 71. |
Which of the following is not a factor influensing pricing policy |
| A. | cost |
| B. | competitors |
| C. | business objectives |
| D. | none of these |
| Answer» D. none of these | |
| 72. |
Which of the following are possible pricing objectives |
| A. | to maximise profits |
| B. | to achieve a target market share |
| C. | to match the competition, rather than lead the market |
| D. | all of these. |
| Answer» D. all of these. | |
| 73. |
When there is a large potential market for a product, the firm will adopt. |
| A. | skimming price policy |
| B. | penetration price policy. |
| C. | premium price policy. |
| D. | none of these. |
| Answer» C. premium price policy. | |
| 74. |
A price reduction to buyers who pay their bills promptly is called. |
| A. | trade discount. |
| B. | cash discount. |
| C. | seasonal discount. |
| D. | quality discount. |
| Answer» B. cash discount. | |
| 75. |
----------are the retailers who have no fixed place of business. |
| A. | large scale retailers |
| B. | itinerant retailers |
| C. | small scale retailers |
| D. | none of these |
| Answer» B. itinerant retailers | |
| 76. |
Departmental store is an example of |
| A. | second hand goods seller |
| B. | large scale retailer |
| C. | multiple shop |
| D. | none of these |
| Answer» B. large scale retailer | |
| 77. |
---------are retail stores owned by a group of consumers themselves |
| A. | super bazar |
| B. | shopping mall |
| C. | consumer co-operative store |
| D. | none of these |
| Answer» C. consumer co-operative store | |
| 78. |
---------marketing uses telecommunication devices to reach prospective customers |
| A. | direct marketing |
| B. | telemarketing |
| C. | catalogue marketing |
| D. | all of these |
| Answer» B. telemarketing | |
| 79. |
Transport system creates---------- utility. |
| A. | place utility |
| B. | time utility |
| C. | customer utility |
| D. | all of these |
| Answer» A. place utility | |
| 80. |
Warehousing creates ------------utility |
| A. | product utility |
| B. | place utility |
| C. | time utility |
| D. | customer utility |
| Answer» C. time utility | |
| 81. |
-------is a system of selling goods directly to customers through a network of self employed people |
| A. | multilevel marketing |
| B. | whole sale marketing |
| C. | vertical marketing |
| D. | none of these |
| Answer» A. multilevel marketing | |
| 82. |
Multilevel marketing is also called |
| A. | pyramid selling |
| B. | hybrid selling |
| C. | horizontal selling |
| D. | none of these |
| Answer» A. pyramid selling | |
| 83. |
---------is called shopping by post |
| A. | self service |
| B. | mail order business |
| C. | retail chain |
| D. | none of these |
| Answer» B. mail order business | |
| 84. |
The strategy of using as many out lets as possible is called |
| A. | intensive distribution |
| B. | cohesive distribution |
| C. | wide distribution |
| D. | all of these |
| Answer» A. intensive distribution | |
| 85. |
The best channel of distribution for Vacuum cleaner is |
| A. | direct marketing |
| B. | mail order business |
| C. | self service |
| D. | none |
| Answer» A. direct marketing | |
| 86. |
----------means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
| A. | channel of distribution |
| B. | direct marketing |
| C. | intensive distribution |
| D. | none of these |
| Answer» A. channel of distribution | |
| 87. |
-------means moving of finished goods from one end of a producer to consumer. |
| A. | exchange of goods |
| B. | transfer of goods |
| C. | physical distribution |
| D. | none of these. |
| Answer» C. physical distribution | |
| 88. |
In a small market ----------is better |
| A. | three level channel |
| B. | two level channel |
| C. | direct marketing |
| D. | all of these |
| Answer» C. direct marketing | |
| 89. |
Sorting and grading of goods is considered as the function of |
| A. | wholesalers |
| B. | retailers |
| C. | managers |
| D. | none of these |
| Answer» B. retailers | |
| 90. |
-------- are those who obtain title to goods with a view to selling them at profit |
| A. | merchant middlemen |
| B. | agent middle men |
| C. | facilitators |
| D. | all of these |
| Answer» A. merchant middlemen | |
| 91. |
The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and ------- |
| A. | inventory |
| B. | channel |
| C. | direct marketing |
| D. | none of these |
| Answer» A. inventory | |
| 92. |
The three major types of non store retailing are direct selling, direct marketing and------ |
| A. | automatic vending |
| B. | self service store |
| C. | retail chain |
| D. | none of these |
| Answer» A. automatic vending | |
| 93. |
Which of the following is not a non store retailing ? |
| A. | kiosk marketing |
| B. | retail chains |
| C. | direct marketing |
| D. | telemarketing |
| Answer» D. telemarketing | |
| 94. |
Direct marketing is found more suitable to which of the following products? |
| A. | agriculture products |
| B. | tv |
| C. | shoes |
| D. | vacuum cleaner |
| Answer» D. vacuum cleaner | |
| 95. |
Which company is the pioneer in the direct marketing ? |
| A. | cypla |
| B. | avon cosmetics |
| C. | johnson & johnson |
| D. | eureka forbs |
| Answer» D. eureka forbs | |
| 96. |
---------is a system of branch shops operated under a centralized management and dealing in similar lines of goods. |
| A. | super market |
| B. | multiple shops |
| C. | self service store |
| D. | none of these |
| Answer» B. multiple shops | |
| 97. |
-------- is not a vertically integrated channel |
| A. | admininisterd |
| B. | contractual |
| C. | corporate |
| D. | none of these |
| Answer» D. none of these | |
| 98. |
-------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit |
| A. | horizontal channel |
| B. | vertical channel |
| C. | cross channel |
| D. | none of these |
| Answer» A. horizontal channel | |
| 99. |
---------is not a function of wholesaler |
| A. | warehousing |
| B. | transporting |
| C. | risk bearing |
| D. | none of these |
| Answer» D. none of these | |
| 100. |
----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities. |
| A. | cheap-jacks |
| B. | hawkers |
| C. | market traders |
| D. | none of these |
| Answer» A. cheap-jacks | |
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