McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 1. |
Marketing is a process of converting the potential customers into ………….. |
| A. | actual customers |
| B. | prospective customers |
| C. | marketers |
| D. | none of these |
| Answer» A. actual customers | |
| 2. |
Marketing is a …………..process |
| A. | goal oriented |
| B. | exchange |
| C. | social |
| D. | all of these |
| Answer» D. all of these | |
| 3. |
Which of the following is not included in the function of physical supply? |
| A. | standardization |
| B. | storage |
| C. | transport |
| D. | packaging |
| Answer» A. standardization | |
| 4. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute.. |
| A. | marketing mix |
| B. | marketing environment |
| C. | marketing control |
| D. | none of these |
| Answer» B. marketing environment | |
| 5. |
The group of elements price, product, promotion and place constitute |
| A. | market mix |
| B. | marketing mix |
| C. | product mix |
| D. | promotion mix |
| Answer» B. marketing mix | |
| 6. |
The concept of marketing mix was developed by |
| A. | philip kotler |
| B. | stapleton |
| C. | n.h borden |
| D. | albert w emery |
| Answer» C. n.h borden | |
| 7. |
Market where goods are transacted on the spot or immediately |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» B. spot market | |
| 8. |
Market where there is no physical delivery of goods |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» A. future market | |
| 9. |
Markets which are organized and regulated by statutory measure are |
| A. | regulated markets |
| B. | unregulated markets |
| C. | world market |
| D. | none of these |
| Answer» A. regulated markets | |
| 10. |
The markets in which goods are bought and sold in bulk quantities. |
| A. | wholesale market |
| B. | retail market |
| C. | world market |
| D. | none of these |
| Answer» A. wholesale market | |
| 11. |
Market in which gold and silver are sold |
| A. | commodity market |
| B. | produce market |
| C. | bullion market |
| D. | none of these |
| Answer» C. bullion market | |
| 12. |
Market where money is lend and borrowed |
| A. | money market |
| B. | foreign exchange market |
| C. | stock market |
| D. | none of these |
| Answer» A. money market | |
| 13. |
Marketing is applicable in ………… |
| A. | goods |
| B. | events |
| C. | property |
| D. | all of these |
| Answer» D. all of these | |
| 14. |
Risk bearing is a function of………… |
| A. | research |
| B. | exchange |
| C. | physical supply |
| D. | facilitating |
| Answer» D. facilitating | |
| 15. |
Marketing is important to |
| A. | economy |
| B. | companies |
| C. | consumers |
| D. | all of these |
| Answer» D. all of these | |
| 16. |
Profit through Customer Satisfaction Is aimed in …………. Concept |
| A. | production |
| B. | holistic |
| C. | marketing |
| D. | selling |
| Answer» C. marketing | |
| 17. |
Marketing Environment is |
| A. | largely uncontrollable |
| B. | changing fast |
| C. | influencing marketing decisions |
| D. | all of these |
| Answer» D. all of these | |
| 18. |
Marketing that converts negative demand to positive demand is known as |
| A. | conversional |
| B. | maintenance |
| C. | remarketing |
| D. | developmental |
| Answer» A. conversional | |
| 19. |
Which of the following is not included in the micro environment |
| A. | suppliers |
| B. | publics |
| C. | economic |
| D. | customers |
| Answer» C. economic | |
| 20. |
Consumers show …………… while buying their products on regular basis |
| A. | dissonance reduction buying behaviour |
| B. | variety seeking buying behaviour |
| C. | complex buying behaviour |
| D. | habitual buying behaviour |
| Answer» D. habitual buying behaviour | |
| 21. |
“ We guarantee every product we sell” appeal to…………………motive |
| A. | curosity |
| B. | variety |
| C. | quality |
| D. | comfort |
| Answer» C. quality | |
| 22. |
The negative feeling which arise after purchase causing inner tension is known as….. |
| A. | cognitive dissonance |
| B. | post purchase dissonance |
| C. | buyer’s remorse |
| D. | all of these |
| Answer» D. all of these | |
| 23. |
Social class is an element of………………….factor |
| A. | social |
| B. | cultural |
| C. | personal |
| D. | economic |
| Answer» B. cultural | |
| 24. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» B. market segmentation | |
| 25. |
The essential criteria for effective segmentation is |
| A. | homogenity |
| B. | measurability |
| C. | profitability |
| D. | all of these |
| Answer» D. all of these | |
| 26. |
The strategy where the producer or marketer does not differentiate between different type of customers |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» A. undifferentiated marketing | |
| 27. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» C. concentrated marketing | |
| 28. |
Identifying and providing different marketing mix for each of the segments is known as………. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» B. differentiated marketing | |
| 29. |
Civil engineers designing flats, villas, bridges etc.are an example of…. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» D. customised or personalised marketing | |
| 30. |
Shiny hair in case of a shampoo is a ……………….utility |
| A. | primary |
| B. | evolved |
| C. | generic |
| D. | none of these |
| Answer» B. evolved | |
| 31. |
Which of the following is not an element of demographic segmentation |
| A. | family size |
| B. | population density |
| C. | income |
| D. | religion |
| Answer» C. income | |
| 32. |
Motives which are driven by learning, perception and attitude are known as.. |
| A. | emotional motives |
| B. | patronage motives |
| C. | psychological motives |
| D. | rational motives |
| Answer» D. rational motives | |
| 33. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» A. target marketing | |
| 34. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | total market approach |
| B. | concentration approach |
| C. | multi-segment approach |
| D. | none of these |
| Answer» C. multi-segment approach | |
| 35. |
Which of the following are the elements of product positioning |
| A. | the product |
| B. | the company |
| C. | the consumer |
| D. | all of these |
| Answer» D. all of these | |
| 36. |
Using the names of company’s powerful brands for line extentions is….. |
| A. | positioning by product attributes and benefits |
| B. | positioning by brand endorsement |
| C. | positioning by use, occasion and time |
| D. | positioning by corporate identity |
| Answer» B. positioning by brand endorsement | |
| 37. |
The companies that have become a tried and trusted household name are |
| A. | positioned by product attributes and benefits |
| B. | positioned by brand endorsement |
| C. | positioned by use, occasion and time |
| D. | positioned by corporate identity |
| Answer» D. positioned by corporate identity | |
| 38. |
Positioning by emphasising the special attributes and benefits of the product is known as……….. |
| A. | positioning by product attributes and benefits |
| B. | positioning by brand endorsement |
| C. | positioning by use, occasion and time |
| D. | positioning by corporate identity |
| Answer» A. positioning by product attributes and benefits | |
| 39. |
Anything that has the ability to satisfy a consumer need is known as…… |
| A. | price |
| B. | package |
| C. | product |
| D. | promotion |
| Answer» C. product | |
| 40. |
Products adapted to the perceived unique characteristics of national markets |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» A. local products | |
| 41. |
Products seen as having extension potential into other markets |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» D. global products | |
| 42. |
Products seen as only suitable in one single market |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» A. local products | |
| 43. |
Products designed to meet global segments |
| A. | local products |
| B. | multinational products |
| C. | international products |
| D. | global products |
| Answer» D. global products | |
| 44. |
Trade mark is a ………… |
| A. | name |
| B. | registered brand |
| C. | symbol |
| D. | design |
| Answer» B. registered brand | |
| 45. |
Brands owned and developed by producers are known as |
| A. | manufacturer brands |
| B. | individual brands |
| C. | family brands |
| D. | dealer |
| Answer» A. manufacturer brands | |
| 46. |
……………brands indicate only the product category |
| A. | dealer |
| B. | licensed |
| C. | generic |
| D. | individual |
| Answer» C. generic | |
| 47. |
Which of the following is not a limitation of branding |
| A. | it is expensive |
| B. | it reduces selling efforts |
| C. | it promotes unfair competition |
| D. | it leads to brand monopoly |
| Answer» B. it reduces selling efforts | |
| 48. |
The only revenue producing element in the marketing mix is. |
| A. | product. |
| B. | price. |
| C. | place. |
| D. | promotion. |
| Answer» B. price. | |
| 49. |
Brands add value for both customers and the firm by |
| A. | facilitating purchase. |
| B. | establish loyality. |
| C. | both (a) and (b). |
| D. | none of these. |
| Answer» C. both (a) and (b). | |
| 50. |
Which of the following is not a component of brand equity. |
| A. | brand awareness. |
| B. | brand association. |
| C. | brand loyality. |
| D. | brand cohorts. |
| Answer» D. brand cohorts. | |
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