McqMate
1. |
What is not easy to change in Retail Management? |
A. | promotion |
B. | location |
C. | price |
D. | merchandise mix |
Answer» B. location |
2. |
Which is not the basic reason of the importance of Retail Location? |
A. | customer convenience |
B. | competitive advantage |
C. | cost of investment |
D. | light and ventilation |
Answer» D. light and ventilation |
3. |
Which products are produced and marketed by companies to many retailers? |
A. | national brands |
B. | local brands |
C. | unbranded |
D. | commodities |
Answer» A. national brands |
4. |
The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______. |
A. | racetrack |
B. | standee |
C. | grid |
D. | loop |
Answer» C. grid |
5. |
Free standing sites are located at ____________ |
A. | traffic signals at highways |
B. | high pedestrian traffic area |
C. | remote locations |
D. | low pedestrian traffic area |
Answer» B. high pedestrian traffic area |
6. |
Freedom layout indicates that merchandise is arranged ______________. |
A. | in a symmetrical manner |
B. | in circles |
C. | in an asymmetrical manner |
D. | non to the options |
Answer» C. in an asymmetrical manner |
7. |
How difficult it is to change retail location frequently? |
A. | extremely difficult |
B. | not difficult at all |
C. | absolutely easy |
D. | some what difficult |
Answer» A. extremely difficult |
8. |
For which retail offering location is very important? |
A. | mail order |
B. | party plan |
C. | departmental store |
D. | catalogue marketing |
Answer» C. departmental store |
9. |
A retailer’s ______________ is the key to its ability to attract customers. |
A. | location |
B. | promotion system |
C. | pricing system |
D. | store personnel |
Answer» A. location |
10. |
A store that stocks particular type of merchandise |
A. | convenience |
B. | speciality |
C. | departmental |
D. | non store |
Answer» B. speciality |
11. |
This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market |
A. | fii |
B. | franchising |
C. | fdi |
D. | iip |
Answer» B. franchising |
12. |
______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer |
A. | point of sales |
B. | frequent shopper progrmme |
C. | campaign |
D. | customer retension |
Answer» B. frequent shopper progrmme |
13. |
The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion |
A. | fad |
B. | category killers |
C. | variety |
D. | assortment |
Answer» A. fad |
14. |
The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as |
A. | merchandise management |
B. | procurement |
C. | distribution |
D. | sales |
Answer» A. merchandise management |
15. |
This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor |
A. | grid |
B. | free flow |
C. | spine |
D. | loop |
Answer» B. free flow |
16. |
The major componenet of solid waste that a retailer generates in the environment |
A. | branding |
B. | labelling |
C. | packaging |
D. | naming |
Answer» C. packaging |
17. |
This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected |
A. | point of sales |
B. | customer analytics |
C. | campaign |
D. | crm |
Answer» B. customer analytics |
18. |
This involves agreements to fix prices between parties at different levels of the same marketing channel |
A. | edlp |
B. | psychological |
C. | predatory |
D. | discount |
Answer» C. predatory |
19. |
This display exhibits heavier, bulkier items than racks hold |
A. | open |
B. | closesd |
C. | case |
D. | ensemble |
Answer» C. case |
20. |
The word Retail is derived from the ------ word. |
A. | latin |
B. | french |
C. | english |
D. | german |
Answer» B. french |
21. |
Retailer is a person who sells the goods in a---------. |
A. | large quantities. |
B. | small quantities. |
C. | both a & b. |
D. | none of these. |
Answer» B. small quantities. |
22. |
The main objective of the management is--------. |
A. | profitability. |
B. | sales growth. |
C. | return on investment |
D. | all of these. |
Answer» D. all of these. |
23. |
In retailing there is a direct interaction with-------. |
A. | producer. |
B. | customer. |
C. | wholesaler. |
D. | all of these. |
Answer» D. all of these. |
24. |
Retailing creates-------. |
A. | time utility. |
B. | place utility. |
C. | ownership utility. |
D. | all of these. |
Answer» D. all of these. |
25. |
---------activities performed by the retailers. |
A. | assortment of offerings. |
B. | holding stock. |
C. | extending services. |
D. | all of these. |
Answer» D. all of these. |
26. |
The term stakeholders which includes-------. |
A. | stock holders. |
B. | consumers. |
C. | suppliers. |
D. | all the above. |
Answer» D. all the above. |
27. |
------represents how a retailer is perceived by consumers and others. |
A. | image. |
B. | sales. |
C. | profit. |
D. | none of these. |
Answer» A. image. |
28. |
The functions of management start with-----. |
A. | buying. |
B. | planning. |
C. | organizing. |
D. | supervising. |
Answer» B. planning. |
29. |
"Management is what a manager does" given by. |
A. | henry fayol. |
B. | f.w.taylor. |
C. | dinkar pagare. |
D. | none of these. |
Answer» C. dinkar pagare. |
30. |
Human resource management process consists of ------. |
A. | recruitment. |
B. | selection. |
C. | training. |
D. | all of these. |
Answer» D. all of these. |
31. |
----- is the process of seeking and attracting a pool of people from which qualified candidates for job vacancies can be selected. |
A. | selection. |
B. | advertisement. |
C. | compensation. |
D. | recruitment. |
Answer» D. recruitment. |
32. |
------ gives the nature and requirements of specific jobs. |
A. | human resource planning. |
B. | job descriptions. |
C. | job analysis. |
D. | none of these. |
Answer» A. human resource planning. |
33. |
------ is a kind of internal sources of recruitment. |
A. | promotion. |
B. | employee recommendation. |
C. | transfer. |
D. | all of these |
Answer» D. all of these |
34. |
Attracting potential employees is more difficult in case of ---------. |
A. | internal recruitment. |
B. | external of recruitment. |
C. | both a & b |
D. | none of these. |
Answer» B. external of recruitment. |
35. |
----- is the next step after recruiting the retail personnel. |
A. | supervision. |
B. | compensation. |
C. | training. |
D. | selection. |
Answer» D. selection. |
36. |
------ test measure a persons capacity or potential capability to learn and perform a job. |
A. | aptitude test. |
B. | proficiency test. |
C. | interest test. |
D. | personality test. |
Answer» A. aptitude test. |
37. |
A traditional format that sell 20-80 percent of groceries and other consumable product at discounted prices |
A. | dollar store |
B. | discounted stores |
C. | chain store |
D. | off price store |
Answer» A. dollar store |
38. |
------ component allow the retailer to offer the employees safety and security |
A. | fixed component |
B. | fringe benefit component |
C. | variable component |
D. | all of the above. |
Answer» B. fringe benefit component |
39. |
------- is the manner of providing a job environment that encourages employee's accomplishment. |
A. | compensation |
B. | supervision. |
C. | training |
D. | none of the above. |
Answer» B. supervision. |
40. |
Store security relates to ----. |
A. | personal security |
B. | merchandise security. |
C. | both a & b. |
D. | none of these. |
Answer» C. both a & b. |
41. |
Form of payment which a retailer may accept is ----. |
A. | cash only. |
B. | cash &credit cards . |
C. | cash &debit cards. |
D. | all of these |
Answer» D. all of these |
42. |
Many retailers have improved their operation productivity through -----. |
A. | computerization. |
B. | outsourcing. |
C. | both a & b. |
D. | none of these. |
Answer» A. computerization. |
43. |
The computerized check out is used by -----. |
A. | large retailers. |
B. | small retailers. |
C. | multi retailers |
D. | all of these. |
Answer» A. large retailers. |
44. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
A. | outsourcing. |
B. | credit management |
C. | computerization. |
D. | none of these. |
Answer» A. outsourcing. |
45. |
------ helps the retailers to face the crisis situations. |
A. | risk management. |
B. | credit management. |
C. | financial management. |
D. | all of these |
Answer» A. risk management. |
46. |
------ is a key task for both large &small retailers. |
A. | risk management. |
B. | crisis management. |
C. | inventory management |
D. | all of these. |
Answer» D. all of these. |
47. |
----- helps the retailers to complete the tasks within the short period of time. |
A. | computerization. |
B. | outsourcing. |
C. | both 1 & 2. |
D. | none of these. |
Answer» A. computerization. |
48. |
---------is a warning to potential thieves and muggers. |
A. | insurance. |
B. | security guards. |
C. | outsourcing. |
D. | credit management . |
Answer» B. security guards. |
49. |
Insurance against--------is more important due to government rules. |
A. | environmental risk. |
B. | production risk. |
C. | both 1 & 2 |
D. | none of these |
Answer» A. environmental risk. |
50. |
Consumer buying process in retailing involves ----. |
A. | need recognition. |
B. | search for information. |
C. | evaluation of retailers. |
D. | all the above. |
Answer» D. all the above. |
51. |
Atmosphere in retailing refers to ----. |
A. | the weather outside a store. |
B. | the ambience, music, color scent in a store. |
C. | assortment of products in the store. |
D. | display of items in a store. |
Answer» B. the ambience, music, color scent in a store. |
52. |
A multi channel retailer sells merchandise ----. |
A. | over the telephone |
B. | through personal selling and retail store only. |
C. | over the internet . |
D. | through more than one channel. |
Answer» D. through more than one channel. |
53. |
Retailing is a marketing function which ----. |
A. | sells products to other business. |
B. | sells products to a company that resells them. |
C. | sells products to final consumers. |
D. | sells products for ones own use |
Answer» C. sells products to final consumers. |
54. |
All of the following are possible types of service that a retailer can offer except ----. |
A. | self service. |
B. | self selection. |
C. | limited service. |
D. | all of the above. |
Answer» C. limited service. |
55. |
The correct statement about chain stores is ----. |
A. | they offer economic of scale in buying. |
B. | they can hire good managers. |
C. | they integrate wholesaling and retailing function. |
D. | they centralize function. |
Answer» D. they centralize function. |
56. |
The term which is used to identify the major areas of business of a diversified organization is. |
A. | business area. |
B. | business segment, group or diversion |
C. | business scope. |
D. | diversified business. |
Answer» B. business segment, group or diversion |
57. |
Which of the following is not the characteristics of a strategic business unit? |
A. | it serves a homogenous set of markets with a limited number of related technologies |
B. | it serves a unique set of products. |
C. | it owns responsibility for its own profitability. |
D. | none of the above. |
Answer» D. none of the above. |
58. |
According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position. |
A. | invest/growth |
B. | selective investment /maintain position. |
C. | harvest/divest |
D. | none of the above. |
Answer» A. invest/growth |
59. |
Which of the following is not included in the list of macro environmental variables. |
A. | prevailing economic conditions and political manifestors. |
B. | changes in legislation and emerging new technologies. |
C. | financial conditions and culture. |
D. | none of the above. |
Answer» D. none of the above. |
60. |
The final stage of the consumer shopping/purchase model around which all other stages revolves is the. |
A. | buy decision stage. |
B. | active information gathering stage. |
C. | purchase stage. |
D. | post-purchase evaluation stage. |
Answer» D. post-purchase evaluation stage. |
61. |
What type of competitive structure are most retail firms involved in? |
A. | horizontal competition. |
B. | monopolistic competition. |
C. | vertical competition. |
D. | pure competition. |
Answer» B. monopolistic competition. |
62. |
Which one of the following factors is not found on a six month merchandise budget? |
A. | planned gross margin. |
B. | current liabilities. |
C. | planned sales percentage |
D. | planned purchases at retail. |
Answer» B. current liabilities. |
63. |
What word best describes the relationship between a retailer's pricing decisions and
|
A. | independent. |
B. | separate. |
C. | interactive. |
D. | competitive. |
Answer» C. interactive. |
64. |
If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy? |
A. | two-price |
B. | customary. |
C. | flexible. |
D. | leader. |
Answer» C. flexible. |
65. |
Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase. |
A. | awareness of its two locations |
B. | sales among incoming freshmen. |
C. | sales to 40 percent. |
D. | all the above belong in the retailer\s advertising objectives |
Answer» D. all the above belong in the retailer\s advertising objectives |
66. |
Consumer premiums are considered to be a form of. |
A. | joint-sponsored sales promotion. |
B. | publicity that utilizes opm. |
C. | advertising. |
D. | sole-sponsored sales promotion. |
Answer» D. sole-sponsored sales promotion. |
67. |
Merchandise availability is an example of a. |
A. | cost of sales |
B. | pretransaction service. |
C. | operating cost. |
D. | transaction service. |
Answer» D. transaction service. |
68. |
Which of the following is not part of a visual communications program |
A. | store name and logo. |
B. | institutional signage. |
C. | lifestyles graphics. |
D. | television advertising |
Answer» D. television advertising |
69. |
In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences. |
A. | complex buying behavior. |
B. | variety seeking behavior. |
C. | dissonance reducing behavior. |
D. | habitual buying behavior |
Answer» D. habitual buying behavior |
70. |
Which of the following factors include forces like small groups, family, social roles and status that will have an influence on buyer's behavior? |
A. | cultural factors. |
B. | psychological factors. |
C. | personal factors. |
D. | social factors |
Answer» D. social factors |
71. |
Which of the following psychological factors drive a person to satisfy his need and wants. |
A. | motivation. |
B. | perception. |
C. | learning. |
D. | beliefs and attitudes. |
Answer» A. motivation. |
72. |
Which of the following factors influence the organizational buying decision process? |
A. | buyers objectives. |
B. | purchasing policies and resources |
C. | size and composition or buyers. |
D. | all of the above. |
Answer» D. all of the above. |
73. |
Which method of organizational buying is suitable for he second-hand
|
A. | inspection. |
B. | description. |
C. | sampling. |
D. | negotiation. |
Answer» A. inspection. |
74. |
Which of the following do not include while in the learning process of a marketoriented organization. |
A. | open-minded inquiry. |
B. | synergistic information distribution. |
C. | mutually informed interpretation and accessible memory. |
D. | none of the above. |
Answer» D. none of the above. |
75. |
Management information system (MIS. supplies information, which include data from both internal and external sources is useful for . |
A. | order processing. |
B. | invoicing. |
C. | customer analysis and product performance. |
D. | all of the above. |
Answer» D. all of the above. |
76. |
Which level of organization uses management information systems data in its decision making? |
A. | lower level. |
B. | middle level. |
C. | top level. |
D. | all of the above. |
Answer» D. all of the above. |
77. |
Which system is useful in coordinating data systems, tools and techniques with
|
A. | sales decision support systems. |
B. | marketing decision support systems. |
C. | standardized information systems. |
D. | none of the above |
Answer» B. marketing decision support systems. |
78. |
If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called . |
A. | mass marketing. |
B. | target marketing. |
C. | individual marketing. |
D. | product-variety marketing. |
Answer» D. product-variety marketing. |
79. |
Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes. |
A. | understanding consumer perceptions. |
B. | position products in the mind of consumer. |
C. | design appropriate marketing mix. |
D. | all of the above. |
Answer» D. all of the above. |
80. |
Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs. |
A. | geographical segmentation. |
B. | demographic segmentation. |
C. | geo-demographic segmentation. |
D. | geographic segmentation. |
Answer» A. geographical segmentation. |
81. |
Which of the demographic variables is not used by marketers for demographic segmentation? |
A. | family life cycle. |
B. | income and occupation. |
C. | gender. |
D. | poverty. |
Answer» D. poverty. |
82. |
Which type of segmentation, classified consumers according to relevant needs and buying behavior, regardless of their countries and culture. |
A. | multi-attribute segmentation. |
B. | inter-market segmentation. |
C. | demographic segmentation |
D. | psychographic segmentation. |
Answer» D. psychographic segmentation. |
83. |
If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called. |
A. | product specialization |
B. | market specialization. |
C. | selective specialization. |
D. | single-segment concentration. |
Answer» A. product specialization |
84. |
Which type of organization consists of a small workforce, relying on independent
|
A. | trading company. |
B. | network corporation |
C. | international organization. |
D. | global corporation. |
Answer» B. network corporation |
85. |
Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market Lancer cars in India is an example of. |
A. | franchise agreement. |
B. | vertical relationship. |
C. | technological licence agreement. |
D. | horizontal integrative relations. |
Answer» C. technological licence agreement. |
86. |
The difference between the total value and the corrective cost of performing the value activities is . |
A. | contribution. |
B. | margin. |
C. | revenue . |
D. | performance. |
Answer» B. margin. |
87. |
The number of product lines a company carries is called. |
A. | product mix. |
B. | product mix depth. |
C. | product mix width. |
D. | product mix length. |
Answer» C. product mix width. |
88. |
Companies that attack other firms including the market leader in an attempt to build market share are called. |
A. | market followers |
B. | market challengers. |
C. | market leaders. |
D. | market nichers. |
Answer» B. market challengers. |
89. |
Companies that follow the market leader's strategy are called. |
A. | market nichers. |
B. | market leaders. |
C. | market followers. |
D. | market challengers. |
Answer» C. market followers. |
90. |
The method which generate new product ideas by analyzing the customer needs, wants and ideas is known. |
A. | directed research. |
B. | customer need analysis. |
C. | need gap analysis. |
D. | market research. |
Answer» C. need gap analysis. |
91. |
Which method of product portfolio analysis helps indeciding which products are to be retained and which are not to be. |
A. | ansoff matrix. |
B. | strategic environment matrix |
C. | bcg matrix. |
D. | none of the above. |
Answer» C. bcg matrix. |
92. |
The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called. |
A. | sub-culture. |
B. | social class. |
C. | culture. |
D. | reference groups. |
Answer» C. culture. |
93. |
What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy |
A. | customer retention strategy. |
B. | customer bonding . |
C. | customer positioning. |
D. | customer acquisition. |
Answer» B. customer bonding . |
94. |
The branding strategy which uses a different brand name for reach product is known as . |
A. | over all family branding. |
B. | line family branding. |
C. | individual branding. |
D. | brand extension. |
Answer» C. individual branding. |
95. |
Which element of promotional mix is preferable if the marketer wants to get. immediate feedback? |
A. | sales promotion. |
B. | public relations. |
C. | personal selling. |
D. | direct marketing. |
Answer» D. direct marketing. |
96. |
What are the factors that contribute to the corporate identity? |
A. | organizational symbols. |
B. | advertising and publicity. |
C. | customer relation programs. |
D. | all of the above. |
Answer» D. all of the above. |
97. |
Which of the following comes under the category of external public? |
A. | government. |
B. | press. |
C. | trade unions. |
D. | all of the above. |
Answer» D. all of the above. |
98. |
…..is the important benefit a marketer could get from a retailer through trade promotion? |
A. | advertising. |
B. | financial help. |
C. | more shelf space. |
D. | none of the above. |
Answer» C. more shelf space. |
99. |
Which one of the following is not an advantage of the personal selling? |
A. | it allows the seller to negotiate terms and solve problems |
B. | long-term relationship. |
C. | immediacy. |
D. | it is very expensive to maintain and recruit the sales force. |
Answer» D. it is very expensive to maintain and recruit the sales force. |
100. |
An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called . |
A. | direct marketing. |
B. | indirect marketing. |
C. | database marketing. |
D. | meta marketing. |
Answer» A. direct marketing. |
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