A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

Related MCQs

• When a seller of a product requires that its dealers not handle competitors’ products, the seller’s strategy is called:
• The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,
• _____consists of short-term incentives to encourage the purchase or sale of a product or service.
• When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• _________is a demographic description of the people or house- holds that are prospects for a product or service.
• ___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as