_____consists of short-term incentives to encourage the purchase or sale of a product or service.

Related MCQs

• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______ Ads
• The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• __________ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
• The consistent preference and /or purchase of one brand in specific product is called:
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• The research which enables an ad agency to better understand how consumers use a product or service is, _________
• _________is a demographic description of the people or house- holds that are prospects for a product or service.