Dividing buyers in to groups based on their knowledge attitude ,uses or response to a product is called:

Related MCQs

• Which of the following function helps in analyzing the buyers habits, popularity of a product, effectiveness of an advertising media ?
• Life style , attitude ,self-concept are factors of consumer buying process, choose the suitable option.
• Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
• The type of advertisement used when product enters in to growth stage of product life cycle is known as
• Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this?
• Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”?
• Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?
• Which among is a suitable pricing strategy of Charging different prices to different customer groups?
• Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?
• A brand created and owned by the producer of a product or service is called: