Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ?

Related MCQs

• Which of the following marketing approach that analyses different functions of marketing?
• Home parties ,mail order, tele marketing etc… belong to which type of marketing?
• An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Which is this approach?
• Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
• The type of advertisement used when product enters in to growth stage of product life cycle is known as
• On the basis of nature of competition markets can be classified in to :
• What is the Base of segmentation of consumer markets?
• Super markets , hire purchase shops , street stall holders etc .. belongs to which category?
• What is refers to forces affecting the entire society or economy at large.
• What is the term used to indicate “the number of product lines that a company offers”?